COMPETITIVE LANDSCAPE
McCafé holds the lead in highly fragmented landscape
McCafé remains one of the most successful coffee-shop concepts in Germany, largely because it combines scale, accessibility, price, familiarity and convenience better than most competitors. McCafé’s are situated alongside McDonald’s restaurants and so they benefit from the large footfall and strong brand visibility.
Coffee Fellows achieves dynamic growth in challenging market
In 2025, Coffee Fellows stands out as one of Germany’s most dynamic and resilient coffee chains, thriving in an otherwise competitive and challenging market by blending strong local roots with a flexible, customer-centric approach. What distinguishes Coffee Fellows is its franchise model paired with a consistent brand experience.
Independents play a major role in category
Independent foodservice retains the largest share within café/bars in 2025. German café/bar culture is highly fragmented with various regional differences and unique traits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Germany?
- Which are the leading brands in Cafés/Bars in Germany?
- How are multinational and local operators competing and expanding in Germany?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Germany?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Germany? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Germany - Category analysis
KEY DATA FINDINGS
Challenging trading period for cafés/bars
Cafés/bars struggle amid economic uncertainty
Cafés remain popular as pubs lose relevancy with young adults
Consumers cut foodservice expenditure to economise
Challenging outlook for the cafés/bars category
Reinvention from experience-driven venues
Players blend sustainability into business model
McCafé holds the lead in highly fragmented landscape
Coffee Fellows achieves dynamic growth in challenging market
Independents play a major role in category
Consumer Foodservice in Germany - Industry Overview
Weak performance for consumer foodservice
KEY DATA FINDINGS
A challenging period for consumer foodservice
Takeaway and online deliveries gain traction although dining-in is favoured by consumers
Digitalisation enables operators to offer promotions and build loyalty
Lower VAT on eat-in provides some grounds for optimism
Experiences, drink innovations and diverse cuisine is used to entice consumers
Price carries heavier weight over sustainability
McDonald's Deutschland Inc holds a strong lead
Regional and local concepts gain traction
Opportunities for brands to thrive despite intense competition
Independent foodservice operators face financial challenges
Local businesses differentiate with sustainable and locally-sourced options
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
-
- Chained Bars/Pubs
- Independent Bars/Pubs
-
- Chained Cafés
- Independent Cafés
-
- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
-
- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!