PROSPECTS AND OPPORTUNITIES
Sluggish economy will hinder recovery
Overall value sales of cafés/bars (at constant 2024 prices) are expected to decline in Germany over the forecast period, although there will be mixed performances within the channel, with specialist coffee and tea shops expected to record solid growth. The foodservice industry in Germany has struggled to fully recover to pre-pandemic levels and is facing ongoing challenges, with an economic slowdown a major hurdle.
Convenient offers remain key for success
Germany’s café culture is increasingly embracing convenience-driven innovations to cater for consumers’ fast-paced lifestyles. Ordering a coffee-to-go rather than consuming on-site is expected to remain a beneficial trend for cafés/bars in Germany over the forecast period.
Health-conscious consumers seek sustainable, yet indulgent experiences
In Germany, pubs/bars will have to continue evolving to meet changing consumer demands, with a strong focus on regionality, sustainability, health-conscious choices, and unique experiences. Many establishments now prioritise locally sourced and seasonal ingredients, in food, as well as beverages.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Germany?
- Which are the leading brands in Cafés/Bars in Germany?
- How are multinational and local operators competing and expanding in Germany?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Germany?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Germany? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Germany - Category analysis
KEY DATA FINDINGS
Cafés/bars struggles amid economic uncertainty in Germany
Specialist coffee shops remain popular, but pubs continue to struggle
Tradition meets modernity as players adapt to new challenges
Sluggish economy will hinder recovery
Convenient offers remain key for success
Health-conscious consumers seek sustainable, yet indulgent experiences
Consumer Foodservice in Germany - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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