COMPETITIVE LANDSCAPE
Starbucks leads and Switzerland remains a strategically important market for the company
Starbucks Coffee Switzerland AG was the leading company in cafés/bars in Switzerland in 2025 in terms of foodservice value share. Starbucks cafés are typically located in high-rent, high-foot traffic areas, including major train stations, shopping malls and prime urban centres.
McCafé’s dynamic growth driven by its value-for-money positioning and convenience
McCafé recorded dynamic growth in 2025, driven by its strong value-for-money positioning and unbeatable convenience. The brand has emerged as a major challenger to premium chains such as Starbucks, while also offering a competitive alternative to independent mid-range cafés.
Swiss consumers value the personal service and authenticity of independent outlets
Independent foodservice continued to hold the largest share in terms of foodservice value sales of cafés/bars in 2025. Switzerland’s café culture is strongly rooted in small, locally owned coffee shops, wine bars and neighbourhood cafés as Swiss consumers prefer familiar, community-embedded venues with personal service and authentic products.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Switzerland?
- Which are the leading brands in Cafés/Bars in Switzerland?
- How are multinational and local operators competing and expanding in Switzerland?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Switzerland?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Switzerland? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Switzerland - Category analysis
KEY DATA FINDINGS
Stagnant value sales amid inflation and high living costs
Consumers more selective about discretionary purchases
Specialist coffee and tea shops offer experiences that justify the higher price point and encourage customer loyalty
Balancing fulfilment and value for money
Diverging futures: cafés outperform, while bars/pubs struggle
Evolution of fulfilment in cafés and bars
Sustainability as a defining trend
Starbucks leads and Switzerland remains a strategically important market for the company
McCafé’s dynamic growth driven by its value-for-money positioning and convenience
Swiss consumers value the personal service and authenticity of independent outlets
Consumer Foodservice in Switzerland - Industry Overview
Consumers prioritise value-for-money options, efficiency, and quality experiences
KEY DATA FINDINGS
Growth driven by inflation and shifting dining habits
Inflation drives value-conscious dining and fulfilment
Loyalty programmes strengthen consumer engagement
Moderate growth, with consumers prioritising unique dining experiences
New fronts of innovation
Sustainability: from differentiator to expectation
McDonald’s dominates with its well-developed network of outlets, efficient operations, and continuous adaptation
Dynamic performance drivers in 2025
Expansion of international limited-service restaurant chains and strategic repositioning of full-service restaurant players
Independent foodservice operators remain the backbone of the market
Innovation: the compulsory strategy
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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