Cafés/bars is predicted to further growth over the forecast period, driven by an increase in inbound tourism and improved economic conditions. The Ministry of Tourism forecasts that Vietnam will receive 23 million foreign tourists in 2025 and reach 35 million inbound tourists by the end of 2030.
Over the forecast period, cafés/bars players are expected to keep boosting their online sales due to the rise of online food ordering. Young people are increasingly busy and active on social media, leading them to prioritise convenience and to be willing to pay a bit more for online drinks purchases.
Over the forecast period, players in cafes/bars are expected to prioritise sustainability in order to increase brand awareness. Sustainable specialist coffee stores have received more attention from Vietnamese consumers due to the rise of the broader sustainability and green trend in Vietnam.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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