COMPETITIVE LANDSCAPE
SuperFoods Group leverages brand strength and national scale
SuperFoods Group remained the leading company in cafés/bars in 2025, primarily driven by the performance of Highlands Coffee. The brand benefits from strong national recognition, consistent product quality and a broad demographic appeal.
Katinat Saigon Kafe accelerates growth through lifestyle positioning
Katinat Saigon Kafe JSC was the most dynamic company in 2025, driven by rapid expansion and strong brand resonance among younger consumers. Initially concentrated in Ho Chi Minh City, the brand expanded aggressively into northern and central regions.
Independent operators remain structurally dominant
Independent cafés and bars continued to account for the largest share of total outlets and value sales. These operators benefit from strong community ties, artisanal positioning and flexibility in adapting to local preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Vietnam?
- Which are the leading brands in Cafés/Bars in Vietnam?
- How are multinational and local operators competing and expanding in Vietnam?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Vietnam?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Vietnam? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Vietnam - Category analysis
KEY DATA FINDINGS
Strong café culture and lifestyle shifts sustain robust category growth
Strong social and cultural relevance underpins value growth
Chained specialist coffee and tea shops lead dynamic expansion
Delivery plays an increasingly strategic role in beverage consumption
Stable consumption habits and investment support future growth
Delivery continues to expand as a key fulfilment channel
Sustainability gains importance among leading operators
SuperFoods Group leverages brand strength and national scale
Katinat Saigon Kafe accelerates growth through lifestyle positioning
Independent operators remain structurally dominant
Consumer Foodservice in Vietnam - Industry Overview
Consumer foodservice benefits from tourism recovery and strong eating-out culture
KEY DATA FINDINGS
Inflationary pressure tempers recovery in 2025
Delivery strengthens its role in fulfilment
Experience and loyalty programmes drive differentiation
Stable growth supported by tourism and structural demand
Cloud kitchens gain momentum as value and convenience converge
Sustainability emerges as a competitive differentiator
Golden Gate Trade & Services JSC retains leadership through scale and diversification
Katinat Saigon Kafe JSC stands out as the most dynamic player
New entrants intensify competition in specialist beverages
Independent operators retain dominance amid competitive pressure
Innovation reshapes operational and customer engagement models
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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