COMPETITIVE LANDSCAPE
Starbucks dominates sales
Starbucks, operated by Shaya Kahve San?ve?Tic?AS, was the leading player within cafés/bars in terms of foodservice value sales in 2025. The company combined Starbucks’ global brand recognition with locally adapted offerings, including specialised coffee drinks, bakery items, and takeaway-friendly products that resonated with urban professionals and younger consumers.
Juan Valdez and Coffy register rapid expansion
Honest Kahve AS, operator of the Juan Valdez brand, was the most dynamic player within cafés/bars in terms of foodservice value sales in 2025. Since entering the Turkey in 2022 with its first outlet in Istanbul, Juan Valdez has expanded rapidly, opening several dozen branches across major cities including Istanbul, Ankara, and Bursa.
Independents lead through authenticity, flexibility and local engagement
Independent operators accounted for the largest share of foodservice value sales within cafés/bars in 2025. These businesses typically differentiate themselves through locally-inspired concepts, curated beverage menus and personalised service, fostering stronger emotional connections and social engagement than standardised chained formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Turkey?
- Which are the leading brands in Cafés/Bars in Turkey?
- How are multinational and local operators competing and expanding in Turkey?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Turkey?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Turkey? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Turkey - Category analysis
KEY DATA FINDINGS
Cafés/bars show resilience as innovation fuels growth
Cafés/bars remain important venues for socialising and small purchases
Chained specialist coffee and tea shops drive growth
Value-for-money becomes key focus
Cafés/bars poised for slow, yet steady growth amid rising demand for premium experiences.
Chained cafés to invest in fulfilment strategies
Cafés to boost growth through bakery offerings and takeaway innovations
Starbucks dominates sales
Juan Valdez and Coffy register rapid expansion
Independents lead through authenticity, flexibility and local engagement
Consumer Foodservice in Turkey - Industry Overview
Consumers trade down while operators adapt menus and portion sizes amid inflation
KEY DATA FINDINGS
Inflationary pressures constrain household spending
Online ordering has become integral to the industry
Operators favour retention over reach
Modest growth anticipated as operators balance innovation and affordability
Shift towards innovative formats and menu experiences
Sustainability to become integral part of foodservice operations
TAB Gida San ve Tic AS leads sales
Bereket Döner leads growth
Yum! Brands to relaunch KFC in Turkey with new franchise partner
Independents maintain leading share
Menu innovation accelerates with new takes on traditional flavours
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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