PROSPECTS AND OPPORTUNITIES
An uncertain future for cafes/bars in Italy but opportunities remain
Over the forecast period, chained cafes/bars in Italy are expected to perform well increasing in terms of number of outlets, transactions and value sales. However, on the other hand, independent cafes/bars are expected to decline across all metrics, with these operators expected to suffer more from the competition coming from other types of consumer foodservice but also from chained cafés/bars.
Growing health and wellness trend likely to inform the menus of cafés/bars
Over the forecast period, it is expected that there will be a greater awareness and focus on issues around sustainability, while consumers are also expected to increasingly seek out healthy products. Promoting inclusive offerings that cater to different diets will also be important within cafes/bars in Italy with consumers becoming increasingly demanding about what they will eat and drink.
More social initiatives likely to be seen as players look to give back to the community
Over the forecast period it is expected that cafés/bars in Italy will increasingly focus on sustainability and social responsibility. This will likely not only be seen from an environmental point of view, with increased attention being paid to energy savings and reducing waste, but also from a social point of view.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Italy?
- Which are the leading brands in Cafés/Bars in Italy?
- How are multinational and local operators competing and expanding in Italy?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Italy?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Italy? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Italy - Category analysis
KEY DATA FINDINGS
Cafés/bars going through a period of transformation as some businesses struggle to stay afloat
A new launch for Autogrill
Lowengrube looking to bring the Bavarian experience to a wider audience in Italy
An uncertain future for cafes/bars in Italy but opportunities remain
Growing health and wellness trend likely to inform the menus of cafés/bars
More social initiatives likely to be seen as players look to give back to the community
Consumer Foodservice in Italy - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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