PROSPECTS AND OPPORTUNITIES
Changes to drinking habits set to hamper future growth of bars/pubs
Recovering to pre-pandemic levels will be a significant challenge for bars/pubs in Japan over the forecast period, particularly as COVID-19 fundamentally altered many people's lifestyles and drinking habits. A notable trend has emerged among younger generations, who are increasingly refraining from alcohol consumption.
Positive outlook for cafés but competition with convenience stores will intensify
Cafés is expected to experience a fairly stable performance in value growth terms (at constant 2024 prices) over the forecast period, largely driven by its increasing popularity among younger generations. This demographic is shifting away from alcohol consumption, viewing drinking as a low "time performance" activity, while also prioritising health awareness since the pandemic.
Sustainability initiatives likely to accelerate
Despite a growing global trend towards sustainability, awareness among Japanese consumers remains significantly lower. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), while over 60% of consumers worldwide strive to positively impact the environment through their daily actions, only 27% of Japanese consumers share this sentiment.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Japan?
- Which are the leading brands in Cafés/Bars in Japan?
- How are multinational and local operators competing and expanding in Japan?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Japan?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Japan? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Japan - Category analysis
KEY DATA FINDINGS
Improving sales for bars/pubs but challenges remain
Value sales of cafés recover to pre-pandemic levels, driven by younger generations
Starbucks Coffee Japan Ltd leads fragmented competitive landscape
Changes to drinking habits set to hamper future growth of bars/pubs
Positive outlook for cafés but competition with convenience stores will intensify
Sustainability initiatives likely to accelerate
Consumer Foodservice in Japan - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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