COMPETITIVE LANDSCAPE
Starbucks expands beyond coffee to maintain leadership
Starbucks Coffee Japan remained the leading company in the cafés/bars category in 2025 in terms of foodservice value share. Facing global coffee bean price hikes and overall inflation, the company continues to be focused on diversifying its menu and enhancing experiential value.
Gong Cha marks a decade, fostering tea culture
Gong Cha Japan, the Taiwanese tea café chain that entered Japan in 2015, was the most dynamic company in cafés/bars in 2025. After riding the tapioca boom of 2018-2019 to build brand recognition and customer traffic, Gong Cha approached its 10th anniversary with a new growth strategy - Gong cha 2.
Independent cafés and bars struggle amid rising costs
In 2025, independent foodservice operators held the largest share of foodservice value sales within the cafés/ bars category. In cafés, this is primarily due to their sheer number of outlets, which far exceeds that of chained cafés and bars.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Japan?
- Which are the leading brands in Cafés/Bars in Japan?
- How are multinational and local operators competing and expanding in Japan?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Japan?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Japan? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Japan - Category analysis
KEY DATA FINDINGS
Cafés lead recovery as structural shifts constrain bars and pubs
Bars and pubs struggle to recover
Balancing inflation and loyalty in specialist coffee and tea shops
Tea-based menus help cafés tackle rising costs of coffee beans
Lifestyle shifts and price pressures challenge izakaya recovery
Takeaway formats gain momentum
Non-alcoholic drinks signal a new era for Japanese bars and pubs
Starbucks expands beyond coffee to maintain leadership
Gong Cha marks a decade, fostering tea culture
Independent cafés and bars struggle amid rising costs
Consumer Foodservice in Japan - Industry Overview
Further growth propelled by tourism and price hikes
KEY DATA FINDINGS
Inflation meets inbound tourism to boost value sales in 2025
Food delivery faces post-pandemic slump and fierce price wars
Fostering loyalty through mobile rewards and milestone ceremonies
From izakaya decline to experiential dining
Labour shortages make automation essential
Balancing sustainability and satisfaction
From coffee pioneer to tea trendsetter: 7-Eleven reinvents the counter
Gong Cha marks a decade with bold redesign
Price strategies and value deals keep Japan’s diners coming back
Independents fight rising costs with digital tools and smart solutions
Non-alcoholic innovation reshapes Japan’s bar scene
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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