PROSPECTS AND OPPORTUNITIES
Product innovation focused on alcoholic drinks in cafés/bars
The recent passing of the revised "Liquor License Act Enforcement Decree" in 2024 is expected to bring significant changes to cafés/bars in South Korea. In bars/pubs, there is likely to be a shift from traditional izakayas and hof (Korean-style pubs) towards more sophisticated and unique business models, with an emphasis on stylish drinking establishments.
Innovation in smart ordering will continue to develop specialist coffee and tea shops
From a fulfilment perspective, coffee is still predominantly collected from the store rather than being delivered. There are two main reasons for this: the development of smart ordering and the widespread distribution of coffee shops.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in South Korea?
- Which are the leading brands in Cafés/Bars in South Korea?
- How are multinational and local operators competing and expanding in South Korea?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in South Korea?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in South Korea? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in South Korea - Category analysis
KEY DATA FINDINGS
Extended value chain of specialist coffee and tea shops due to rising competition
Expansion of competitive landscape in specialist coffee and tea shops
Shift in drinking culture behind slow recovery of bars/pubs
Product innovation focused on alcoholic drinks in cafés/bars
Innovation in smart ordering will continue to develop specialist coffee and tea shops
Consumer Foodservice in South Korea - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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