PROSPECTS AND OPPORTUNITIES
The changing approach to alcohol is expected to challenge growth over the forecast period
The forecast for cafés/bars as a whole is quite modest, with sales expected to stagnate in constant value terms during the forecast period. The main issue lies in the poor outlook for nightclubs, which is likely to extend to pubs and bars as well, due to the changing leisure habits of young consumers, which is a trend that is expected to gradually affect other age groups too.
The RECUP deposit system could provide a competitive edge for coffee players
In April 2024, the German reusable supplier RECUP entered the Austrian market with a mission to revolutionise the to-go packaging sector in foodservice. The company introduced a nationwide deposit system for food and drink packaging, allowing foodservice operators to borrow so-called RECUPs (reusable cups) and REBOWLs (reusable bowels), lending them to customers for a deposit of EUR1 or EUR5, respectively.
Teeamo is anticipated to continue its strong growth trajectory over the forecast period
A relatively fast-growing brand by the end of the review period that is poised to establish a significant presence in Austria in the coming years is Teeamo (Teeamo GmbH). Founded in Germany in 2018, the brand saw its first Austrian outlet open in late 2020, through the efforts of master franchisee Jon&Stella Vertriebs GmbH.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Austria?
- Which are the leading brands in Cafés/Bars in Austria?
- How are multinational and local operators competing and expanding in Austria?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Austria?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Austria? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Austria - Category analysis
KEY DATA FINDINGS
Growth in transactions slows as consumers adapt to higher price levels
Nightclubs close their doors as younger consumers change their social habits
Bakeries are tough competition for cafés and specialist coffee and tea stores
The changing approach to alcohol is expected to challenge growth over the forecast period
The RECUP deposit system could provide a competitive edge for coffee players
Teeamo is anticipated to continue its strong growth trajectory over the forecast period
Consumer Foodservice in Austria - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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