COMPETITIVE LANDSCAPE
McDonald's extends its lead in highly fragmented category
McDonald's Franchise GmbH was the leading player in cafés/bars in Austria by value in 2025, although the category remained dominated by small independent operators. Its McCafé brand continued to benefit from the popularity of McDonald’s restaurants, which have performed well during recent years, thanks to their convenience and affordability.
Dunkin’ benefits from improving consumer confidence
M&D Restaurant Development GmbH was the most dynamic player in cafés/bars by value in 2025, thanks to the expansion of its Dunkin' network. In addition, Austrian consumers while remaining price sensitive, and were more likely to treat themselves to affordable desserts such as donuts.
Interest in established franchise concepts remains relatively low
Cafés/bars remained a highly fragmented category in 2025, with chained operators accounting for only a modest share of total foodservice value sales. Many larger brands, including Starbucks and Admiral, have reduced their networks by closing underperforming outlets in response to compressed profit margins.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Austria?
- Which are the leading brands in Cafés/Bars in Austria?
- How are multinational and local operators competing and expanding in Austria?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Austria?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Austria? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Austria - Category analysis
KEY DATA FINDINGS
Cafés/bars struggle amid changing consumer habits
Cafés/bars register sluggish performance
Juice/smoothie bars lead growth, while specialist coffee and tea shops lose momentum
Third-party delivery platforms help to generate revenues
Decreasing alcohol consumption will limit growth
Delivery offers untapped potential
Vending and automation represent competition for traditional establishments
McDonald's extends its lead in highly fragmented category
Dunkin’ benefits from improving consumer confidence
Interest in established franchise concepts remains relatively low
Consumer Foodservice in Austria - Industry Overview
Consumer foodservice remains resilient despite inflationary pressures
KEY DATA FINDINGS
Environment remains challenging for both consumers and operators
Third-party ordering platforms play central role
Enhanced retail foodservice offerings place pressure on traditional restaurants
Austrian foodservice faces slow growth
Operators will seek to cut costs through automation and focus on easy-to-prepare offerings
Sustainability to drive change across the industry
McDonald’s leads Austrian consumer foodservice
WGX Noodle-King leads growth with affordable Asian street-style offerings
Challenging operating environment leads to numerous closures
Chained consumer foodservice operators face ongoing pressure
New technology slowly gains ground
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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