COMPETITIVE LANDSCAPE
Starbucks continues to lead cafés/bars, but it must pivot to stay ahead
Starbucks was the leading brand in cafés/bars in 2025 in terms of foodservice value share. Starbucks initially rose in US culture as a third place of choice for students, young professionals, and creative types looking for a place to write papers, collaborate, and hold meetings.
Dutch Bros sets its eyes on food as it continues its march across the country
Dutch Bros, meanwhile, was the most dynamic company overall in cafés/bars in the US in 2025. This Oregonian (now based in Arizona) drive-through coffee company continues to expand at an incredible rate.
Brand loyalty and large footprints give chained formats a slight edge in cafés/bars
Chained cafés/bars held the largest share in terms of foodservice value sales of cafés/bars in 2025. However, unlike limited-service restaurants, cafés/bars in the US is relatively closely split between independent and chained formats in value terms.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in USA?
- Which are the leading brands in Cafés/Bars in USA?
- How are multinational and local operators competing and expanding in USA?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in USA?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in USA? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in the US - Category analysis
KEY DATA FINDINGS
Innovation and polarisation in cafés/bars
Cafés/bars sees growth, with juice/smoothie bars leading the way
Chained juice/smoothie bars benefits from a visible focus on whole foods and health
An on-the-go society continues to demand customisation and speed from its caffeine
Growth to abound for beverages, an area with endless customisation and potential
Fulfilment in cafés/bars set to head in opposite directions over the forecast period
Will Luckin Coffee disrupt cafés/bars?
Starbucks continues to lead cafés/bars, but it must pivot to stay ahead
Dutch Bros sets its eyes on food as it continues its march across the country
Brand loyalty and large footprints give chained formats a slight edge in cafés/bars
Consumer Foodservice in the US - Industry Overview
Macroeconomic and policy disruptions reshape consumer foodservice
KEY DATA FINDINGS
Navigating operational volatility and the premiumisation of value
Brands adapt to capture value-conscious diners demanding convenience
Loyalty programmes and experiences connect with customers in a price-sensitive world
Challenges abound, but US consumers still love to eat
The legacy of GLP-1
Sustainability and health policy shifts
The golden arches remain important in consumer foodservice in the US
Dutch Bros continues to see the winds blow in its favour
K-Brands and beyond continue to push experiential dining in the US market
Chained and independent operators continue to face bankruptcy and closures
Delivery is automating to try and overcome human sentiment about delivery fees
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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