COMPETITIVE LANDSCAPE
Consumers turned off by higher prices at McCafé outlets
McDonald’s remained the leading player in this category in 2025, as its McCafé outlets generate the most foodservice value. However, consumers visit McCafé mostly because they see it as convenient and value-for-money, and the company was forced to raise prices due to difficult market conditions for coffee, which hampered McCafé's sales growth.
Wakuli coffee bars challenge Starbucks
Meanwhile, Wakuli was the most dynamic company in 2025. This company is still relatively small but very ambitious, having shown rapid expansion and already owning 18 outlets in just a few years.
Chains focus on selling added-value menu items
Chained cafés/bars achieved a very modest increase in overall RSP in 2025. In terms of the total number of chained outlets, however, the category remained stagnant, and transactions for chained players even declined.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Netherlands?
- Which are the leading brands in Cafés/Bars in Netherlands?
- How are multinational and local operators competing and expanding in Netherlands?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Netherlands?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Netherlands? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in the Netherlands - Category analysis
KEY DATA FINDINGS
Positive growth for Dutch cafés and bars in 2025 despite outlet decline
Decline in number of outlets, but RSP shows growth
Specialist coffee and tea shops sees highest growth
Online ordering is less common, but growing rapidly
Positive outlook for cafés/bars, although inflation is a significant factor
Specialist coffee and tea shops will boost the popularity of takeaway
Traditional Dutch pubs will struggle, but there may be opportunities for a revival
Consumers turned off by higher prices at McCafé outlets
Wakuli coffee bars challenge Starbucks
Chains focus on selling added-value menu items
Consumer Foodservice in the Netherlands - Industry Overview
Mixed picture for consumer foodservice in 2025
KEY DATA FINDINGS
Foodservice faces further rise in costs in 2025
Growth of delivery and takeaway under pressure
McDonald's launches new AI feature which creates unique family story
Evolving habits will benefit foodservice in the years ahead
Technology will help reward and attract new and returning customers
Technology will help to streamline operations and make it more sustainable
McDonald’s leads in a competitive field
Domestic player Wakuli enjoys growth
Aggressive expansion of outlets for Johnny's Burger Co
Chains outperform independents in 2025
Convenience set to drive transformation and growth in Dutch foodservice
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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