COMPETITIVE LANDSCAPE
Starbucks leads in terms of sales, while 5 to go leads in terms of outlets
Starbucks was the leading brand in 2025 in terms of value sales. Its leadership has been supported by rapid expansion both in shopping malls and stand-alone locations.
Significant expansion plans for 5 to go
5 to go is one the largest specialist coffee chains in Eastern European and has plans for further expansion, with new countries on the horizon including Poland and Ireland. Currently, in Romania, about half of its outlets are in Bucharest.
Competitive landscape remains highly fragmented
The competitive landscape will remain highly fragmented, with a lot of independent players with a very basic offerings. While in cities such as Bucharest, some high-end outlets have opened, for the most part, the offering will continue to be basic.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Romania?
- Which are the leading brands in Cafés/Bars in Romania?
- How are multinational and local operators competing and expanding in Romania?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Romania?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Romania? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Romania - Category analysis
KEY DATA FINDINGS
Urban areas attracting more sophisticated offerings
Fall in constant value sale, as inflation remains high
Specialist coffee and tea shops strongest performers
Takeaway coffee popular, but other fulfilments also popular
Moderate outlook over forecast period
Chains drive growth over forecast period
Sustainability key focus
Starbucks leads in terms of sales, while 5 to go leads in terms of outlets
Significant expansion plans for 5 to go
Competitive landscape remains highly fragmented
Consumer Foodservice in Romania - Industry Overview
Continuing high inflation sees more affordable options benefit
KEY DATA FINDINGS
Cost cutting key focus
Online ordering and home delivery continues to see growth
Loyalty programmes increasing popular, while full-service restaurants focus on enhancing customer experience
Affordability key driver of sales over forecast period
Digitalisation and a focus on healthy food key drivers over forecast period
Increasing spotlight on sustainability
Limited-service restaurant chains lead the competitive landscape
Newcomer Hesburger making impact
Limited-service restaurants leading growth
Independent operators continue to dominate
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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