COMPETITIVE LANDSCAPE
Borysov Gastrofamily strengthens its leadership through a strategic focus on affordable formats
Borysov Gastrofamily TOV was the leading company in cafés/bars in 2025 in terms of foodservice value share, increasing its share during the year. Against the backdrop of a marked decline in customer traffic across consumer foodservice in Ukraine during wartime, Borysov Gastrofamily undertook a strategic restructuring to concentrate on its most profitable concepts.
Pyana Vyshnya exemplifies successful scaling of a culturally distinctive mono-product concept
Leading player Borysov Gastrofamily TOV was the most dynamic player during 2025, seeing the strongest uplift in share and value growth. In addition, second placed player MKAR!Fest TOV, which operates Pyana Vyshnya, was another strong performer, recording double-digit value growth.
Cafés/bars in Ukraine is driven by independents and niche concepts
Cafés/bars in Ukraine remained highly fragmented in 2025, with independent consumer foodservice operators accounting for the largest share of value sales. The category has demonstrated steady recovery in recent years, particularly in key cities such as Kyiv, Lviv and Odesa, where hundreds of new cafés, bars and pubs opened.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Ukraine?
- Which are the leading brands in Cafés/Bars in Ukraine?
- How are multinational and local operators competing and expanding in Ukraine?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Ukraine?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Ukraine? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Ukraine - Category analysis
KEY DATA FINDINGS
Value, flexibility, and niche concepts shape Ukraine’s cafés/bars
Inflation-driven growth masks underlying pressure in Ukraine’s cafés/bars
Shifting consumer habits support growth across cafés/bars and hybrid formats
Economy-format bar concepts gain traction as value becomes paramount
Evolving consumer preferences and flexible formats are set to support value growth
Delivery, takeaway and gradual dine-in recovery to shape future channel dynamics
AI-driven innovation is set to rise within Ukrainian coffee shops
Borysov Gastrofamily strengthens its leadership through a strategic focus on affordable formats
Pyana Vyshnya exemplifies successful scaling of a culturally distinctive mono-product concept
Cafés/bars in Ukraine is driven by independents and niche concepts
Consumer Foodservice in Ukraine - Industry Overview
Ukraine’s consumer foodservice sustains growth through resilience and adaptation
KEY DATA FINDINGS
Consumer foodservice sustains value growth despite declining footfall
Delivery and takeaway reinforce their role as structural growth channels
Consumer pragmatism drives value-focused strategies and digital engagement
Consumer foodservice sales in Ukraine are set for sustained growth during market adaptation
Innovation in automation and virtual dining are set to addresses labour challenges
Sustainability is set to gain momentum as a key trend in consumer foodservice
Leading brands sustain top positions through scale, innovation, and diversification
Chin Chin drives the dynamic expansion of Asian cuisine across Ukraine
Notable openings highlight innovation in convenience, plant-based and virtual dining
Chained operators show resilience while independents lead full-service restaurants
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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