PROSPECTS AND OPPORTUNITIES
New beverage trends are set to create ongoing growth opportunities
Greece’s ageing population benefits traditional coffee shops, which tend to target the country’s older male consumers. However, this tradition is starting to fade, with older consumers no longer pushing as much growth in traditional coffee shops.
On-the-move consumption is expected to shape innovation and consumer behaviour
The share of takeaway and home delivery is set to remain high in cafés and bars over the forecast period, driven by the coffee-on-the-move trend shaping consumption patterns. For takeaway, the bulk of transaction volume will continue to come from offline purchases, while for home delivery, online orders will continue to dominate.
Price increases are expected to persist, influencing buying habits
Price increases are expected to continue in 2025. It is highly unlikely for prices to return to 2021 levels, however, the increase in prices is expected to slow down as companies will be forced to absorb increases to avoid losses in volume.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Greece?
- Which are the leading brands in Cafés/Bars in Greece?
- How are multinational and local operators competing and expanding in Greece?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Greece?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Greece? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Greece - Category analysis
KEY DATA FINDINGS
Coffee prices increase, leading to a decline in transaction volume
Independent players continue to lead share while chained, global players benefit from tourism
Bars increasingly offer small food dishes to boost foodservice value sales
New beverage trends are set to create ongoing growth opportunities
On-the-move consumption is expected to shape innovation and consumer behaviour
Price increases are expected to persist, influencing buying habits
Consumer Foodservice in Greece - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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