COMPETITIVE LANDSCAPE
Coffee Island and Mikel Cafe SA lead the café/bar market
Supply Unique, with Coffee Island, and Mikel Cafe SA, were the leading players in café/bars in Greece in 2025. Both benefit from a strong network of outlets and high brand awareness.
Il Toto posts rapid growth through rapid outlet expansion
Il Toto was one of the most dynamic companies in 2025, with growth driven by the brand’s rapid expansion in outlets. The company is focusing primarily on standalone operations but is also expanding its retail network through a partnership with My Market Convenience stores.
Independent operators dominate despite chains gaining ground in coffee
The competitive landscape of café/bars in Greece remains highly fragmented and dominated by independent businesses, with the only exception being specialist coffee shops where prominent chains operate and claim a high share of the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Greece?
- Which are the leading brands in Cafés/Bars in Greece?
- How are multinational and local operators competing and expanding in Greece?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Greece?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Greece? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Greece - Category analysis
KEY DATA FINDINGS
Greek cafés/bars face rising coffee costs, fierce competition, and shift to takeaway in 2025
Coffee price hikes squeeze margins and reduce transaction volumes
Independent coffee specialists lead growth despite fierce competition
Delivery and takeaway surge as eat-in declines under tax hikes
Optimistic growth forecast for Greek café/bar sales amid evolving consumer preferences
Delivery and takeaway to dominate as sit-in spaces shrink further
Cold brew, bubble tea and tap rooms will lead innovation
Coffee Island and Mikel Cafe SA lead the café/bar market
Il Toto posts rapid growth through rapid outlet expansion
Independent operators dominate despite chains gaining ground in coffee
Consumer Foodservice in Greece - Industry Overview
Inflation spurs shift to delivery and limited-service dining in Greek foodservice in 2025
KEY DATA FINDINGS
Inflation pressures continue to weigh on foodservice performance
Rise of home delivery and takeaway is reshaping innovation and competition
Loyalty programmes gain traction among chained and independent operators
Innovation to focus on limited-service restaurants for growth
Vegan and vegetarian demand will expand plant-based menus
Sustainability to become a competitive advantage for operators
Independent operators dominate Greek foodservice
Il Toto posts fastest growth through outlet expansion
Chains invest heavily to capture shrinking consumer spending
Intensifying pressure on independents amidst rising chain investment
Emerging trends in burger and ice cream limited-service restaurants reflect innovation and investment
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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