PROSPECTS AND OPPORTUNITIES
Ageing population can be a whitespace for café players
As Hong Kong’s population undergoes restructuring, the city’s ageing demographic presents a significant opportunity for cafés/bars to tap into a new and growing customer segment. With life expectancy in Hong Kong among the highest in the world, the demographic comprising individuals aged 60 years and above is expanding rapidly.
Emotional loyalty will be key for sustainable growth
In today’s economic climate, value-conscious consumers are naturally drawn to discounts, vouchers, and promotional offers that reduce their dining expenses. Many cafés/bars rely on price-driven strategies to encourage repeat visits, offering time-limited promotions and loyalty point systems.
Hybrid models efficiently utilising outlet space will help diversify customer base
As Hong Kong’s cafés/bars landscape becomes increasingly fragmented, businesses face mounting challenges in maintaining relevance. Independent cafés compete with international chains and new entrants, while bars struggle to attract consistent foot traffic.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Hong Kong, China?
- Which are the leading brands in Cafés/Bars in Hong Kong, China?
- How are multinational and local operators competing and expanding in Hong Kong, China?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Hong Kong, China?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Hong Kong, China? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Bars/pubs continues to struggle with recovery
Cafés maintains popularity with fragmented landscape due to mainland Chinese entrants
Digitalisation touchpoints key for customer acquisition and retention
Ageing population can be a whitespace for café players
Emotional loyalty will be key for sustainable growth
Hybrid models efficiently utilising outlet space will help diversify customer base
Consumer Foodservice in Hong Kong, China - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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