PROSPECTS AND OPPORTUNITIES
Health and wellness set to drive growth within certain categories
Growing health awareness will continue to drive sales growth of juice/smoothie bars over the forecast period, supported by an increase in the number of independent outlets to meet the rising demand of consumers who would rather prefer to buying from shops than from street/stall kiosks. In turn, this stronger competition will help to stabilise prices within the category of juice/smoothie bars, making such options more affordable to a wider range of consumers.
Outlets to focus on innovation over the forecast period, amid an uncertain economic future
The high level of inflation, which impacted consumers’ disposable incomes in the review period, is expected to trigger businesses to focus more on innovation to sustain their operations over an uncertain forecast period. These include offering loyalty programmes and promotional campaigns to attract customers.
New minimum wage and supportive legislation could help growth in the future
Within the cafés/bars category, bars make up the majority of the market. This is because Nigerian consumers enjoy hanging out after working hours, socialising, and watching sport before retiring to their homes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Nigeria?
- Which are the leading brands in Cafés/Bars in Nigeria?
- How are multinational and local operators competing and expanding in Nigeria?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Nigeria?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Nigeria? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Nigeria - Category analysis
KEY DATA FINDINGS
Bars struggle amid low purchasing power and consumers prioritising essential spending
Health-conscious consumers help to drive growth within juice/smoothie bars
Supply chain disruptions result in coffee price increases
Health and wellness set to drive growth within certain categories
Outlets to focus on innovation over the forecast period, amid an uncertain economic future
New minimum wage and supportive legislation could help growth in the future
Consumer Foodservice in Nigeria - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
-
- Chained Bars/Pubs
- Independent Bars/Pubs
-
- Chained Cafés
- Independent Cafés
-
- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
-
- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!