COMPETITIVE LANDSCAPE
Starbucks leads fragmented landscape
In a highly fragmented landscape, dominated by independent operators, Autogrill Belgie NV maintained the highest value share in cafes/bars in 2025, thanks to its Starbucks outlets. While Starbucks did not expand its store network during the year, revenue per store increased, supported by high-quality offerings and the Starbucks Rewards loyalty app, which features personalised promotions and points collection to reduce waiting times and encourage repeat visits.
Helixir and Gong Cha Global gain traction
Two chained players proved to be particularly dynamic in 2025, benefiting from both store expansion and a relatively small initial base. Helixir Belgium opened a new juice/smoothie outlet, capitalising on the growing health and wellness trend in Belgium.
Independents lose share to chained operators
Independent operators accounted for the vast majority of cafés and bars in Belgium in 2025. However, they lost significant market share to chained players, driven by growing competition within the category, encroachment from other bakery products sold at limited-service restaurants and ongoing pressure on profit margins.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Belgium?
- Which are the leading brands in Cafés/Bars in Belgium?
- How are multinational and local operators competing and expanding in Belgium?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Belgium?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Belgium? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Belgium - Category analysis
KEY DATA FINDINGS
Challenging times for independent outlets
Independent cafés/bars struggle amid difficult operating conditions
Specialist coffee and tea shops lead growth
Eat-in dominates but online delivery gains traction
Independent cafés face challenges, while specialist coffee and tea shops will maintain momentum
Online ordering will gain importance
Starbucks leads fragmented landscape
Helixir and Gong Cha Global gain traction
Independents lose share to chained operators
Consumer Foodservice in Belgium - Industry Overview
Rising prices and digital convenience impact Belgium’s foodservice industry
KEY DATA FINDINGS
Consumer foodservice shows modest value growth amid decline in transactions
Online delivery gains momentum
Leading operators seek to strengthen customer loyalty
Sluggish performance amid ongoing consumer caution
Innovation will continue apace
Advancement of sustainability initiatives, ahead of EU packaging regulations
McDonald’s leads Belgian consumer foodservice as limited-service chains expand through scale
Burger King leads growth
Deli NV expands network
Independent operators lose ground to chains
Plant-based fine-dining gains momentum
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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