COMPETITIVE LANDSCAPE
Groupe Bertrand holds leadership through scale and format consistency
Groupe Bertrand led cafés/bars in France in 2025 by value share within an extremely fragmented competitive landscape. Au Bureau is the group’s flagship cafés/bars format, built around a pub-inspired proposition combining food, entertainment and a ‘cosy’ setting.
Portfolio structure strengthens rollout capability and boosts beer-led growth
Groupe Bertrand also ranked as the most dynamic operator in cafés/bars in 2025, supported not only by Au Bureau but also by Café Leffe - a brand that grew faster in value terms than many competitors. The company benefited from renewed consumer interest in beers, particularly traditional Belgian beers and food pairing, and from a recovery trajectory after pre-pandemic difficulties.
Chains outperform independents as new concepts scale beyond traditional cafés
Chained cafés/bars continued to outperform independent outlets in 2025, extending a long-standing pattern. Starbucks gained further traction, particularly through drive and click-and-collect activity, while other chains leveraged scale to invest in value architecture, digital execution and experience layers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in France?
- Which are the leading brands in Cafés/Bars in France?
- How are multinational and local operators competing and expanding in France?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in France?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in France? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in France - Category analysis
KEY DATA FINDINGS
Cautious spending keeps cafés/bars subdued, even as chains create pockets of growth
Budget caution keeps France’s cafés/bars value sales only slightly positive in 2025
Independent outlets absorb strain more unevenly
Chains capture growth pockets through value architecture and experience layering
Independent cafés/bars set to face constrained outlook
Specialist coffee and tea shops to lead innovation and capture share
Health and sustainability to reshape menus and experience formats
Groupe Bertrand holds leadership through scale and format consistency
Portfolio structure strengthens rollout capability and boosts beer-led growth
Chains outperform independents as new concepts scale beyond traditional cafés
Consumer Foodservice in France - Industry Overview
Pricing pressure reshapes the offer, while delivery-led models regain momentum
KEY DATA FINDINGS
Affordability shapes menus and operating models
Tourism supports value growth, but consumers remain hesitant
Delivery and to-go rise while value remains the constraint
Confidence remains fragile, keeping anticipated growth below average
Limited-service restaurants and street stalls/kiosks as best-positioned
Hybridisation, digitisation and dark kitchens to deepen competition
Sustainability and corporate social responsibility become both constraint and opportunity
McDonald’s stays number one, while Burger King raises marketing intensity
Value-led challengers scale rapidly in fried chicken and French tacos
Multi-brand groups expand, while grill specialists refresh concepts
Independent outlets face cost pressure, while chains recover faster
Independent limited-service restaurants remains the exception
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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