COMPETITIVE LANDSCAPE
Espresso House retains lead of highly fragmented competitive landscape
In an extremely fragmented competitive landscape driven by independents, Espresso House Sweden AB remained the leading player within cafes/bars in 2025, holding 5% value share. Following a marginal drop in sales the previous year, it regained growth momentum in 2025, with the domestic chain remaining popular with Swedish consumers.
Pitcher’s AB is most dynamic performer as it expands network
Pitcher’s AB emerged as the most dynamic company within cafés/bars in 2025, achieving a notable 14% increase in foodservice value sales. Ranking second only to Elite Hotels of Sweden AB within bars/pubs, the local brand successfully capitalised on a broader recovery in consumer spending and a renewed appetite for social dining experiences.
Chains leverage scale as independent establishments maintain physical dominance
In Sweden, independent operators continued to dominate cafés/bars in 2025, accounting for the vast majority of total value sales, outlet numbers, and transaction volumes. This enduring leadership is largely sustained by the country's extensive network of traditional bars/pubs, which remain a cornerstone of local social culture.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Sweden?
- Which are the leading brands in Cafés/Bars in Sweden?
- How are multinational and local operators competing and expanding in Sweden?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Sweden?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Sweden? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Sweden - Category analysis
KEY DATA FINDINGS
Rising consumer confidence and strategic scaling propel Sweden’s cafés/bars
Economic recovery and social demand reinvigorate Sweden’s cafés/bars
Chained operators drive dynamism in bars/pubs
Chained specialist coffee and tea shops outpace independent rivals
Economic recovery and social engagement to fuel future growth of cafés/bars
Digital platforms to expand delivery footprint for Sweden’s cafés/bars
Sustainability and ethical transparency as new benchmarks
Espresso House retains lead of highly fragmented competitive landscape
Pitcher’s AB is most dynamic performer as it expands network
Chains leverage scale as independent establishments maintain physical dominance
Consumer Foodservice in Sweden - Industry Overview
Improving economy and health-conscious innovation drive foodservice growth in Sweden
KEY DATA FINDINGS
Economic resilience and evolving dietary preferences fuel foodservice performance
Digital integration and proprietary solutions redefining foodservice fulfilment
Digital loyalty and social influence are reshaping consumer engagement
Economic recovery and rising consumer confidence to drive future growth
Autonomous innovation and the elevation of convenience
Sustainability and dietary evolution driving future foodservice strategies
Global and local chains lead fragmented competitive landscape
PLOQ achieves dynamic growth through strategic forecourt expansion
Independent dominance persists amidst growing pressure from resource-rich chains
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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