COMPETITIVE LANDSCAPE
Starbucks leads in fragmented landscape
In a highly fragmented landscape, Starbucks continued to lead. Its success is supported by a globally recognised brand and reliable coffee experience, while also adapting its menu and services to local tastes.
Tchibo gains most value share
The German coffee chain Tchibo Budapest gained the most value share in 2025. Its growth was primarily attributable to the new outlet opening in the Etele Plaza shopping mall, as well as redesigned locations that place greater emphasis on customer service, thus delivering higher margins.
Independent operators dominate
Independent operators continued to dominate the landscape. This reflects consumers’ strong preference for unique, locally rooted concepts that offer character and individuality—qualities that are difficult for chains to replicate.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Hungary?
- Which are the leading brands in Cafés/Bars in Hungary?
- How are multinational and local operators competing and expanding in Hungary?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Hungary?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Hungary? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Hungary - Category analysis
KEY DATA FINDINGS
Increasing polarisation
Local neighbourhood bars under pressure
Juice/smoothie bars gains most value share
Eat-in still dominant, though home delivery growing revenue stream
Increasing polarisation over forecast period
On-site consumption continues to dominate
Innovation, along with tradition, key to success
Starbucks leads in fragmented landscape
Tchibo gains most value share
Independent operators dominate
Consumer Foodservice in Hungary - Industry Overview
Continuing resilience in challenging environment
KEY DATA FINDINGS
Value sales increase, though profit margins remain under pressure
Delivery online ordering now crucial revenue stream
Experience and loyalty programmes increasingly important
Outlook uncertain
Space for innovation, though traditional still dominates
Increasing focus on sustainability
McDonald’s continues to lead
Local chain Simon’s Burger gains value share
Continuing dynamism
Chains make gains
Different pricing structure for home delivery, especially from full-service restaurants
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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