PROSPECTS AND OPPORTUNITIES
Steady growth is set to be driven by urban trends and evolving consumer preferences
Cafés/bars in Morocco is expected to grow steadily over the forecast period, supported by shifting urban lifestyles, a young and sociable consumer base, and the rising popularity of specialist coffee and tea concepts. Urban centres such as Casablanca and Rabat present strong opportunities for expansion, particularly for chained brands capable of delivering consistent quality and enhanced digital engagement.
Strong coffee culture and rising investment prospects will support international café expansion
There are strong prospects for international café and bar chains to enter the Moroccan market across the forecast period, with the country’s growing reputation for stability and visibility expected to drive further foreign investment. Several global players have already outlined ambitious expansion plans.
Digital ordering will continue to gain traction in cafés/bars in Morocco
Since the COVID-19 pandemic, Moroccan consumers have become increasingly familiar with online ordering, a trend that has now extended across consumer foodservice. Throughout the forecast period, purchases made via digital devices will become increasingly common.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Morocco?
- Which are the leading brands in Cafés/Bars in Morocco?
- How are multinational and local operators competing and expanding in Morocco?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Morocco?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Morocco? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Morocco - Category analysis
KEY DATA FINDINGS
Cafés/bars remain a central pillar of Morocco’s foodservice landscape in 2024
Atlas Hospitality Morocco Hotels and Starbucks lead cafés/bars in Morocco
Fulfilment reflects the growing demand for convenience and digital engagement
Steady growth is set to be driven by urban trends and evolving consumer preferences
Strong coffee culture and rising investment prospects will support international café expansion
Digital ordering will continue to gain traction in cafés/bars in Morocco
Consumer Foodservice in Morocco - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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