COMPETITIVE LANDSCAPE
Nedelya leads with a wide presence and affordable, local positioning
Nedelya remained the leader in cafés, and cafés/bars, overall, in foodservice value share terms in 2025. It owns Bulgaria’s largest chain of pastry shops and coffee houses; founded in Sofia in 1993 and operating more than 50 outlets across Bulgaria, as well as a presence in Romania.
Growing presence in key locations boost Costa Coffee
Coffee Life’s Costa Coffee was the only chain to grow foodservice value share in 2025, and then only very marginally. Nonetheless, Costa Coffee’s presence expanded through the review period in major cities like Sofia and Plovdiv, targeting hightraffic business districts and shopping centres.
Authentic and community aspects and large footprint maintain independents’ dominance
Overall, independent continued to hugely outperform chained in cafés/bars in terms of unit numbers, transactions and value sales in 2025. Chained recorded faster growth, albeit from a comparatively very low base, through an increasing presence and modernisation appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Bulgaria?
- Which are the leading brands in Cafés/Bars in Bulgaria?
- How are multinational and local operators competing and expanding in Bulgaria?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Bulgaria?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Bulgaria? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Bulgaria - Category analysis
KEY DATA FINDINGS
Cafés/bars remains the most popular consumer foodservice category in Bulgaria
Economic and tourism recovery and strong coffee and socialising cultures underpin growth opportunities
Modern, experiential specialist coffee and tea shops enjoy growing popularity
Expanding menus encourage eat-in trade
Coffee and socialising cultures to provide robust consumption occasions
Takeaway digital ordering to add dynamism to fulfillment
Sustainability and innovation to gain impetus in the forecast period
Nedelya leads with a wide presence and affordable, local positioning
Growing presence in key locations boost Costa Coffee
Authentic and community aspects and large footprint maintain independents’ dominance
Consumer Foodservice in Bulgaria - Industry Overview
Tourism, digitalisation and services add dynamism to consumer foodservice
KEY DATA FINDINGS
Economic conditions influence foodservice operations and spending
Online and drive-through continue to penetrate the consumer foodservice landscape
Experiential dining and loyalty programmes strengthen consumer engagement
Steady value growth forecast but higher prices represent a challenge
Innovation through expansion, diversification and personalisation
“Greener” operations to emerge more fully
Chains and independents foster dual market dynamic
Happy Bar&Grill leverages brand name and good quality, affordable menus
McDonald’s expands footprint in key locations
Chained operators invest in locations and services
Independents show resilience among rising operating pressures
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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