PROSPECTS AND OPPORTUNITIES
Specialist coffee and tea shops will benefit from growing coffee drinking culture
Cafés and bars in Malaysia are poised for robust growth over the forecast period, in terms of both expanding value sales (at constant 2024 prices) and increasing outlet numbers. The nation's evolving coffee culture continues to gain momentum, with consumers embracing cafés not only as dining spots but also as social hubs and lifestyle destinations.
Drive-through concept expected to gain traction
Malaysian consumers are placing greater emphasis on convenience when it comes to food and beverage purchases, with drive-through services gaining significant traction - a trend set to expand further in the coming years. While Starbucks has long been a pioneer in this space, other major players are now actively adopting the format.
Digital ordering will continue to boost growth, alongside loyalty schemes
Chained cafés and bars are increasingly focusing on enhancing the customer experience by integrating innovative technology. A key development in this regard is the creation of mobile apps that streamline online ordering and payment processes.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Malaysia?
- Which are the leading brands in Cafés/Bars in Malaysia?
- How are multinational and local operators competing and expanding in Malaysia?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Malaysia?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Malaysia? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Malaysia - Category analysis
KEY DATA FINDINGS
ZUS Coffee proves major success story
Growing preference towards cafés offering local cuisine
Players target Malaysians with value-for-money offerings to counter rising living costs
Specialist coffee and tea shops will benefit from growing coffee drinking culture
Drive-through concept expected to gain traction
Digital ordering will continue to boost growth, alongside loyalty schemes
Consumer Foodservice in Malaysia - Industry Overview
Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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