PROSPECTS AND OPPORTUNITIES
New wave of Chinese entrants set to intensify competition
Cafés/bars in Thailand is poised to experience ongoing intense competition over the forecast period, particularly among cafés and specialist coffee and tea shops, as the challenges of high living costs and economic uncertainty persist. There are predictions for a notable increase in the number of Chinese specialist coffee and tea shops entering the Thai market during this period.
Eat-in and takeaway options to drive growth of cafés/bars
The outlook for foodservice fulfilment in Thailand, particularly for cafés/bars, is expected to be predominantly driven by eat-in and takeaway options. This dynamic will significantly shape the competitive landscape, heavily influenced by evolving consumer trends.
Health and wellness trend will further shape consumer choices
The health and wellness trend has strongly emerged in cafés and specialist coffee shops, significantly influencing consumer preferences and purchasing behaviours. This trend gained traction towards the end of the review period, and is expected to increase even further over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cafés/Bars in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cafés/Bars in Thailand?
- Which are the leading brands in Cafés/Bars in Thailand?
- How are multinational and local operators competing and expanding in Thailand?
- How are consumer lifestyle trends and eating habits shaping Cafés/Bars in Thailand?
- How is the Cafés/Bars industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Cafés/Bars in Thailand? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Cafés/Bars in Thailand - Category analysis
KEY DATA FINDINGS
Juice/smoothie bars surge as health and wellness trend captivates Thai consumers
Intense competition shapes specialist coffee and tea shops amid rise in discerning consumers
Chained cafés lose competitive edge as consumers shift to specialist coffee and tea shops
New wave of Chinese entrants set to intensify competition
Eat-in and takeaway options to drive growth of cafés/bars
Health and wellness trend will further shape consumer choices
Consumer Foodservice in Thailand - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Cafés/Bars
- Chained Cafés/Bars
- Independent Cafés/Bars
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- Chained Bars/Pubs
- Independent Bars/Pubs
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- Chained Cafés
- Independent Cafés
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- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
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- Chained Specialist Coffee and Tea Shops
- Independent Specialist Coffee and Tea Shops
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cafés/Bars research and analysis database.
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