The Peruvian hot drinks market entered 2025 on a firmer macroeconomic footing, with GDP growth recovering and inflation stabilising within the Central Bank’s target range. This more predictable environment supported a gradual recovery in employment and purchasing power, encouraging households to return to everyday consumption categories rather than focusing solely on essentials. In this context, hot drinks – deeply embedded in daily routines across income groups – benefited from improved consume

In 2025, tea in Peru moved in a narrow band between resilience and stagnation. Overall demand was constrained by weak purchasing power and accumulated price increases from recent years, which continued to weigh on household budgets. Consumers remained very price-sensitive and reacted strongly to unit price rises, favouring cheaper brands and larger, more economical pack sizes. At the same time, inflationary pressure on raw materials, packaging and logistics meant manufacturers had limited room t

The concentrates category in Peru entered 2025 with a structural decline, driven primarily by changing consumption habits and the growing appeal of competing soft drink categories that better align with current health, convenience, and lifestyle trends. Consumers are increasingly shifting toward beverages that require no preparation and offer more contemporary value propositions, such as bottled water – particularly flavoured variants – and affordable carbonated and juice options. These alternat

The soft drinks market in Peru entered 2025 with renewed dynamism, supported by a more stable macroeconomic environment that helped restore consumer confidence. Moderating inflation, gradual recovery in formal employment, and improved expectations for household spending created a more favourable backdrop for mass consumption categories, allowing non-alcoholic beverages to regain momentum after a period of more cautious purchasing behaviour. Against this backdrop, consumers returned to everyday s

The Peruvian hot drinks market entered 2025 on a firmer macroeconomic footing, with GDP growth recovering and inflation stabilising within the Central Bank’s target range. This more predictable environment supported a gradual recovery in employment and purchasing power, encouraging households to return to everyday consumption categories rather than focusing solely on essentials. In this context, hot drinks – deeply embedded in daily routines across income groups – benefited from improved consume

The RTD tea category in Peru is experiencing renewed dynamism in 2025, largely driven by the return of Lipton under the management of CBC Peruana, which has revitalised competition and broadened the offer available in both traditional and modern channels. This renewed activity comes at a moment when a growing proportion of consumers are shifting their choices toward beverages associated with naturalness, wellbeing, and lower sugar content. RTD tea therefore benefits from a positioning that is in

In 2025, bottled water consolidated its role as one of the fastest-growing categories within soft drinks in Peru, supported by a combination of strong structural drivers and favourable shifts in consumption behaviour. The year was marked by a sustained rise in health awareness, with consumers increasingly distancing themselves from sugary products and prioritising hydration options perceived as natural, safe, and aligned with long-term well-being. This has reinforced bottled water’s status not m

In 2025, the carbonates category in Peru operated within a landscape defined by affordability pressures, regulatory scrutiny, and an evolving consumer search for healthier alternatives. Although the year began on a weaker footing compared to the strong comparative base of 2024, consumer demand progressively stabilised as economic conditions improved and purchasing power began to recover. This recovery supported a return to routine soft drink purchases, particularly within mass-market segments wh

In 2025, other hot drinks in Peru benefited from a more benign macroeconomic backdrop, with easing inflation and slightly improved household confidence allowing a modest rebound in everyday and seasonal consumption. After several years in which sharp price increases eroded purchasing power and forced many families to prioritise essential staples, the stabilisation of living costs created more room for occasional treats and non-essential categories to recover. Within this context, other hot drink

In 2025, the juice category in Peru operated within a challenging landscape marked by shifting consumption priorities, rising production costs, and greater scrutiny of marketing practices. As consumer preferences continued to move toward beverages perceived as lighter, more hydrating, or more functional, such as bottled water, flavoured waters, and reduced-sugar carbonates, juice lost relevance in several everyday consumption occasions. This erosion was particularly visible in nectars, which fac

In 2025, the sports drinks category in Peru faced a year marked by a decline in relevance, shaped by a combination of market saturation, increased competition from adjacent categories, and a shift in consumer priorities within the broader hydration landscape. A proliferation of brands and line extensions in recent years has created a crowded and fragmented competitive environment, making differentiation more difficult and reducing the ability of manufacturers to sustain margins. At the same time

In 2025, the energy drink market in Peru entered a more mature stage of development, marked by a deceleration in value expansion but continued widening of its consumer base. After several years of rapid growth, the category has begun to stabilise, with performance increasingly shaped by competitive repositioning rather than accelerated expansion. Despite this moderation, penetration continues to rise nationwide, reflecting that more households are integrating energy drinks into their routines. E

In 2025, RTD coffee continues to struggle in Peru, remaining one of the smallest and least dynamic soft drinks categories. While overall coffee consumption in the country continues to grow, this momentum has not translated into demand for ready-to-drink formats, which remain overshadowed by categories better aligned with current consumer trends, such as energy drinks, RTD Tea, and flavoured bottled water. Limited investment from major players, combined with low promotional activity and minimal d

In 2025, breakfast cereals in Peru faced a more challenging growth environment as inflationary pressures and tighter household budgets encouraged many consumers to opt for cheaper breakfast alternatives such as bread with spreads, homemade drinks or traditional preparations purchased from street vendors and small foodservice outlets. Against this backdrop, overall category dynamism slowed, with value gains increasingly driven by price adjustments rather than strong volume expansion. Nonetheless,

Baked goods in Peru continued to advance in 2025 despite persistent economic fragility and evolving spending patterns, with the category benefitting from strong habitual consumption and a gradual recovery in purchasing power. Bread remains a core staple in the Peruvian diet, sustaining demand even as households remain highly price sensitive and continue to prioritise essential foods over discretionary items. Within this context, unpackaged leavened bread preserved its central role due to widespr

In 2025, the rice, pasta and noodles category in Peru remained structurally resilient, reflecting its central role in the national diet, but growth continued to be shaped by strong affordability pressures and intensifying competition from private label and budget brands. With household budgets still under strain, many consumers prioritised stretching their food spend over maintaining loyalty to established brands, accelerating a gradual shift toward lower-priced options in both modern and tradit

In 2025, processed fruit and vegetables in Peru faced a challenging environment, with the category contracting in current value terms as consumers increasingly gravitated toward fresh alternatives. In a context of persistent pressure on household budgets, shoppers have become more selective about which products they are prepared to pay a premium for, and in many cases fresh fruit and vegetables are perceived as better value, especially when purchased in traditional markets where prices are more

In 2025, staple foods in Peru advanced in a context defined by fragile but stabilising macroeconomic fundamentals and persistent pressures on household budgets. While the economy is set to post moderate growth and inflation is expected to hover near target levels, structural constraints – including elevated informality, lingering unemployment, reduced consumer confidence and ongoing political uncertainty – continue to influence purchasing behaviour. These conditions underpin the resilience of es

In 2025, processed meat, seafood and alternatives to meat in Peru continued to expand in value terms, but this performance was heavily shaped by inflationary pressures and a cautious consumer environment. Higher costs for key inputs, logistics and imported raw materials pushed unit prices upwards across sausages, cold cuts and shelf stable seafood, enabling the category to grow in current value even as volume demand became more restrained. Households responded by tightening their purchasing, red

Retail value sales of edible oils in Peru increased solidly in 2025, reversing the decline recorded in 2024. The category remains the largest within cooking ingredients and meals, reflecting its essential role in everyday food preparation across Peruvian households. Growth was underpinned by a notable rebound in local vegetable oil production, alongside increased imports that ensured sufficient supply to meet rising consumer demand. This demand was reinforced by improving macroeconomic condition

Retail value sales of sweet spreads in Peru edged higher in 2025, extending the mild upward trend recorded in recent years. Despite this improvement, the category remains relatively small within cooking ingredients and meals, positioned just above meals and soups. Growth was tempered by consumers’ caution regarding products perceived as high in sugar, preservatives or artificial flavourings. While manufacturers have expanded availability through wider distribution and new pack sizes, low promoti

Retail value sales of cooking ingredients and meals in Peru rose in 2025, reversing the negative performance observed the previous year. Growth was driven largely by an improvement in the Peruvian economy, underpinned by GDP expansion and inflation remaining within the target range established by the Central Reserve Bank of Peru. In particular, average prices within the industry – notably for edible oils and sweet spreads – stabilised, restoring purchasing confidence among consumers.

Value sales of meals and soups in Peru rose in 2025 as more households leaned on quick, dependable solutions for busy weeks, and as retailers devoted additional space to chilled, frozen and shelf-stable options. Improved macroeconomic sentiment and steadier price dynamics encouraged trial, while manufacturers invested in ranges that feel familiar, tasty and easy to use. Although the universe remains comparatively small next to other cooking staples, momentum is building where brands combine prac

Retail value sales of sauces, dips and condiments in Peru rose strongly in 2025, making it the fastest-growing category within cooking ingredients and meals. Building on the solid gains of 2024, the segment continued to benefit from vigorous promotional activity, steady price levels, and Peruvians’ enthusiasm for flavourful, convenient accompaniments that enhance home-cooked food. Players maintained high visibility through national advertising, influencer collaborations and social-media engageme