Value sales of chocolate confectionery in Peru are set to record robust single-digit growth in 2025. This represents one of the strongest performances within snacks, alongside ice cream and savoury snacks. This growth will follow the substantial recovery observed in 2024, after a stagnant value sales performance in 2023. The lack of growth in 2023 was largely attributable to a significant rise in prices driven by elevated cocoa costs, compounded by an economic recession that began mid-year, whic

Value sales of Gum in Peru are set to increase in 2025, primarily driven by price increases. Although these were lower than in the previous year, gum remained one of the categories with the highest price hikes. In volume terms, sales remained largely unchanged compared to 2024, indicating that consumption levels have yet to return to their pre-pandemic norms. The significant price rises in recent years have clearly impacted consumer behaviour, with many opting to reduce their gum consumption or

Value sales of sugar confectionery are expected to grow modestly in 2025, marking the slowest growth within the snack industry. This limited rise reflects varied performances across different sugar confectionery categories. While other sugar confectionery, notably marshmallows, has enjoyed significant sales growth to be the most dynamic category, gummies and jellies and toffees, caramels and nougat are recording a decline in value sales. Although volumes for gummies and jellies have increased, i

Savoury snacks is set to record double-digit value growth in Peru in 2025, being one of the fastest-growing segments within the broader snacks industry. This follows several years of consistent expansion, although the growth rate in 2025 is slightly lower than the exceptional increase observed in 2024. This sustained rise has been driven by a notable increase in volume sales, as well as one of the highest price increases among all snack categories. Rising consumer demand and the premiumisation o

In 2025, value sales of sweet biscuits, snack bars, and fruit snacks are set to rise. This will be the second-lowest growth in snacks, although it will outperform sugar confectionery. Growth within the category was uneven, with a strong performance from snack bars, specifically protein/energy bars, which benefit from rising consumer interest in healthier, energy-boosting options. Sweet biscuits remains the largest category in 2025, however, chocolate-coated biscuits is recording a decline in vol

In 2025, value sales of snacks in Peru are set to rise significantly, driven by a marked increase in volume consumption. Unlike previous years, where rising prices constrained volume growth, the average price variation in 2025 has remained modest, enabling greater accessibility and broader consumer uptake.

In 2025, ice cream is set to record a double-digit increase in value sales, recording the highest growth rate within Peru’s snack industry. This strong performance is driven by a combination of favourable weather, market innovation, and improved economic conditions.

Wine consumption in Peru remained challenged in 2024, following the steep declines observed in 2023. The market struggled to regain momentum as macroeconomic pressures continued to shape consumer behaviour. Local semi-dry wines, which account for the bulk of national volume, were particularly affected due to declining disposable incomes and shifts in alcoholic drinks preferences. Many cost-conscious consumers gravitated toward more affordable, higher-alcohol options such as RTDs, further weakeni

The performance of the alcoholic drinks industry in Peru in 2024 was mixed, reflecting the broader challenges of a recovering yet fragile economy. Although the country posted an improvement in GDP, according to official data from the Peruvian Institute of Statistics and Informatics (INEI), economic gains were offset by continued inflationary pressures, a rising unemployment rate, and persistently high informality affecting most of the working population. These conditions led consumers to become

Beer volume sales declined in 2024, as Peru's slow economic recovery continued to weigh on consumer spending. Consumers remained cautious with their discretionary purchases, mirroring behaviour observed in 2023. At the same time, consumption patterns shifted, with drinking occasions becoming less frequent and more moderate. This contrasts with the post-pandemic rebound of 2022 and early 2023, when consumers were more likely to socialise several times a week.

The spirits category experienced modest overall growth in 2024, marking a recovery following a sharp contraction in 2023. This rebound was shaped in part by the easing of recessionary pressures and the stabilisation of Peru’s political climate after the attempted coup by President Pedro Castillo, which had led to widespread protests, road blockades, and economic paralysis during early 2023. Although the immediate disruptions have subsided, lingering effects continued to weigh on market performan

The cider/perry category initially showed signs of recovery in 2024, supported by improved economic conditions, more aggressive pricing strategies, and a renewed focus on sales in bars and restaurants. These factors helped stimulate demand following the slowdown experienced across alcoholic drinks in 2023. However, this upward trend was ultimately offset by the market exit of Somersby, one of the most prominent brands in the category. Given the small size of cider/perry relative to other categor

RTDs maintained their momentum in 2024, continuing to outperform other alcoholic drinks categories despite the broader slowdown that began in 2023. Their ongoing success stems from a combination of factors: an expanding array of flavour options, consistent investment in advertising and distribution, and a value-for-money perception that strongly appeals to younger consumers. These advantages have enabled RTDs to gain further share from more traditional categories such as beer, wine, cider, and s

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

It was a mixed picture for tobacco in Peru in 2024. Peru’s most popular tobacco product, cigarettes, saw volume sales fall slightly, while current value sales for e-vapour products soared by a fifth.

Cigarettes registered a further small decline in volume sales in Peru in 2024. This was due to continuing falling smoking rates, but also due to the huge illicit trade in cigarettes, which accounted for nearly two-thirds of volume sales. The lack of border controls with Bolivia and Ecuador, as well as the increase in illicit entry points by sea, supported the booming illicit trade. While legal cigarettes is dominated by British American Tobacco brands, the illicit market offers a much wider sele

Value sales of e-vapour products increased by a fifth in Peru in 2024, supported by the increasing penetration of closed system single use e-vapour products across multiple retail channels, including grocery retailers. Younger consumers of under 30-years-of age, with many never having smoked, perceive e-vapour products as novel and fashionable and this drove growth. In particular single use is popular, as they are affordable, while open vaping systems charging and vapourising devices had a much

Cigarillos performed well in 2024 in Peru, with volume sales increasing by nearly a quarter, whereas volume growth for cigars was much more moderate. Cigarillos enjoyed robust volume and current value growth, driven largely by price-fighter brand Café Crème, which continued to lead the cigarillos segment. Café Crème’s appeal is due to is novel appeal, satisfying flavour and favourable prices compared to costlier varieties, as well as compared to more expensive cigars.

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Value sales of other pet food are set to increase in 2025. Although this represents the lowest growth across pet care categories, it marks a recovery compared to the previous year, reversing the decline observed over the review period. The key driver of this improvement is the gradual resurgence in the population of exotic pets —particularly reptiles and fish — which had contracted previously. Growth in this area remains limited overall, as these animals are relatively uncommon in Peruvian house

In 2025, pet care in Peru continues to grow steadily, supported by a more stable economic environment following recent years of uncertainty. While the pace of growth may not yet match earlier peaks, the overall outlook is increasingly positive as consumer confidence gradually returns. Households are once again showing a greater willingness to invest in quality care for their pets, particularly as pets are seen more and more as cherished family members.

Retail value sales of dog food are projected to grow in 2025. This category remains the largest within the Peruvian pet care industry, reflecting both the larger dog population and the historical development of dog food as a staple product. Dog food enjoys the broadest household penetration due to its longevity in the market. While growth in 2024 surpassed the previous year, it has not yet returned to the double-digit expansion observed in 2021 and 2022. Relative to other categories, dog food gr

Value sales of cat food are set to increase in 2025. While this growth is slightly lower than in the previous year, it remains higher than the rate observed for dog food and only slightly behind the robust expansion seen in pet products. The strong performance of cat food reflects rising demand across the category, particularly as the population of pet cats continues to grow rapidly in Peruvian households. Cat owners tend to be more willing to purchase specialised and premium-quality food, recog

Value sales of pet products are set to increase in 2025, making it the fastest-growing category in the industry. Growth has marginally exceeded the previous year's performance, driven by increased demand across both pet healthcare and cat litter. The rise in the pet cat population has led to higher demand for cat litter, particularly as more consumers adopt premium products in this category. Meanwhile, pet healthcare has benefited from heightened awareness of flea and parasite control, spurred b