COMPETITIVE LANDSCAPE
AJE and ISM are among the leading companies in bottled water in 2025 due to affordability and strong traditional-channel reach
AJE and Industrias San Miguel strengthened their leadership in bottled water in 2025 through the strong performance of their Cielo brand, which continues to be the dominant player in volume terms. Their competitive advantage lies in a combination of accessible pricing, extensive national coverage, and deep penetration of the traditional channel, enabling them to reach broad, price-sensitive consumer bases.
Life International is one of the most dynamic companies in 2025 as functional water gains traction among health-oriented consumers
Life International SAC emerged as one of the fastest-growing bottled water companies in 2025, driven by the rapid expansion of its Life SOS functional water line. In a market where functional innovation remains limited, Life SOS has managed to differentiate itself clearly, appealing to consumers seeking hydration enhanced with tangible health benefits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Peru?
- To what extent are health considerations impacting consumption of Bottled Water in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Peru?
- Which are the leading brands in Bottled Water in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Bottled Water in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Peru - Category analysis
KEY DATA FINDINGS
Bottled water strengthens its position as the core driver of health-driven consumption in 2025
Retail volume sales of bottled water increase in 2025 as consumers prioritise everyday hydration and health
Flavoured bottled water is the most dynamic category in 2025 due to rapid innovation and rising demand for lighter, low-sugar alternatives
Retail volume sales of bottled water are expected to rise over the forecast period as penetration deepens across all income groups
Investment, flavour expansion, and functional innovation will shape future category growth
New hydration regulations could influence consumption patterns and shift demand in foodservice
AJE and ISM are among the leading companies in bottled water in 2025 due to affordability and strong traditional-channel reach
Life International is one of the most dynamic companies in 2025 as functional water gains traction among health-oriented consumers
Small local grocers are the leading distribution channel in 2025 as neighbourhood proximity supports everyday hydration purchases
Small local grocers and e-commerce are the most dynamic channels in 2025 as proximity and digital convenience drive faster growth
Soft Drinks in Peru - Industry Overview
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!