PROSPECTS AND OPPORTUNITIES
Inadequate waste management leads to lack of access to quality drinking water
Despite its maturity, bottled water in Brazil is set to maintain slow and stable off-trade volume growth throughout the forecast period, with sales expected to rise across all categories. Brazil has yet to achieve universal access to clean drinking water, with the situation being particularly challenging in areas distant from major metropolitan centres.
Carbonated water is more frequently used in mocktails, and is expected to grow as healthier alternative
Taking care of one’s health and avoiding hangovers is characteristic of many younger consumers, especially Generation Z. The concept of sober bars, which serve absolutely no alcoholic options, has been gaining traction around the world, including in Brazil.
Flavoured bottled water set to see rapid growth, considered a healthier alternative to carbonates
Flavoured bottled water is expected to see the highest off-trade volume growth in bottled water in Brazil in the forecast period, driven mainly by consumers’ search for healthier alternatives to sugary carbonates. This movement is in line with growing awareness of health and wellbeing, leading people to opt for products with fewer calories, without added sugar or artificial preservatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Brazil?
- To what extent are health considerations impacting consumption of Bottled Water in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Brazil?
- Which are the leading brands in Bottled Water in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in Bottled Water in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Brazil - Category analysis
KEY DATA FINDINGS
Heatwaves and rising health awareness drive bottled water consumption
New launches invest in new formats and consumption occasions
Bottled water continues to be sold mainly though supermarkets and hypermarkets
Inadequate waste management leads to lack of access to quality drinking water
Carbonated water is more frequently used in mocktails, and is expected to grow as healthier alternative
Flavoured bottled water set to see rapid growth, considered a healthier alternative to carbonates
Soft Drinks in Brazil - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Brazil
Trends
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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