COMPETITIVE LANDSCAPE
Indaiá benefits from strong company activity in a highly fragmented competitive landscape
Indaiá Brasil Águas Minerais (GBO Minalba Brasil) is projected to remain the leading NBO in the highly fragmented competitive landscape of bottled water in Brazil at the end of the review period, in both off-trade volume and value terms. The player’s Indaiá brand benefits from strong investments in its existing portfolio and new product developments.
Minalba Brasil strengthens its influence on bottled water
The GBO of Indaiá Brasil Águas Minerais, Minalba Brasil, has a wide portfolio, including brands at different price points to target various consumer groups, such as Indaiá, Minalba (Minalba Alimentos e Bebidas) and São Lourenço, Nestlé Pureza Vital (both under Minalba Brasil as GBO and NBO). Minalba Brasil is an important innovator in bottled water in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Brazil?
- To what extent are health considerations impacting consumption of Bottled Water in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Brazil?
- Which are the leading brands in Bottled Water in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in Bottled Water in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Brazil - Category analysis
KEY DATA FINDINGS
Bottled water gains from a range of factors
Mixed bag of factors drive the positive performance of bottled water
Structural and environmental developments at play
Still bottled water to continue to shape the category
Bottled water production to increase and consumption occasions to evolve
Tax reform could result in higher costs for bottled water companies
Indaiá benefits from strong company activity in a highly fragmented competitive landscape
Minalba Brasil strengthens its influence on bottled water
Large modern grocery retailers dominate the distribution landscape
Threat to on-trade bottled water sales
Soft Drinks in Brazil - Industry Overview
Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
Orange juice production issues see prices spike
Traditional categories perform well amid macroeconomic challenges
Health and wellness impacts consumers’ choices
Uncertainty to continue to impact soft drinks players and consumers
A “sin tax” would disrupt the industry
Health and wellness to shape the offer and sales development
Coca-Cola Indústrias leads an intensifying competitive landscape
Dynamic brand landscape in energy drinks
Distribution is shaped by the everyday demand for soft drinks
Retail continues to dominate soft drinks sales
Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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