COMPETITIVE LANDSCAPE
Coca-Cola remains leading company while AQuelle heads up brands
Coca-Cola South Africa maintains leadership of overall bottled water in South Africa in 2025. Ekhamanzi Springs’ AQuelle brand holds on to its number one spot through affordability and a strong national presence, with innovations like tethered caps enhancing its sustainability appeal.
Private label players gain greater ground
Private label bottled waters - especially from retailers like Pick n Pay and Checkers – are enjoying strong growth and gaining share by offering competitive pricing and bulk formats, appealing to cost-sensitive households. Private label lines benefit from shelf dominance and promotional bundling, making them formidable competitors in both formal and informal retail.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in South Africa?
- To what extent are health considerations impacting consumption of Bottled Water in South Africa?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in South Africa?
- Which are the leading brands in Bottled Water in South Africa?
- What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
- How are products distributed in Bottled Water in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in South Africa - Category analysis
KEY DATA FINDINGS
Bottled water sees sustained demand as water security concerns and affordability shape behaviour
Complex water issues support sales in bottled water
Still bottled water sees growth fuelled by promotions and accessibility
South Africa’s water scarcity ensures continued demand for bottled water
SANBWA improves efficiency and waste control in water use
Stricture guidelines enhance consumer trust in bottled water products
Coca-Cola remains leading company while AQuelle heads up brands
Private label players gain greater ground
Supermarkets as preferred channel for bottled water purchases
Retail e-commerce rises fastest
Soft Drinks in South Africa - Industry Overview
Soft drinks sees moderate volume growth as affordability and investment shape performance
Soft drinks sees moderate volume growth as affordability and investment shape performance
Advancements in production supports growth, while consumers focus on affordability
Premiumisation and sustainability remain key trends in soft drinks
E-commerce boosts engagement, and brands respond to anticipated sugar tax
Rising sales, sugar tax and new labelling requirements
Health and wellness trends will have continued impact on development
Distribution to become increasingly digital
Coca-Cola holds on to number one spot
International players dominate while local brands gain ground
Supermarkets leads as e-commerce rises fastest
Off-trade accounts for highest proportion of volume sales
Fountain sales in South Africa
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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