COMPETITIVE LANDSCAPE
Ringnes AS strengthens its leadership through innovation and strategic brand positioning
Ringnes AS was the leading company in bottled water in 2025, increasing its share over the year. The company’s portfolio includes Norway’s two leading bottled water brands, Farris and Imsdal.
Vitamin Well accelerates growth through flavour innovation and strong brand momentum
Vitamin Well Norway AS was a dynamic player in 2025, achieving the strongest uplift in volume growth within bottled water. The company reported a 22% increase in revenue from 2023 to 2024, driven primarily by the continued success of Vitamin Well functional water.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Norway?
- To what extent are health considerations impacting consumption of Bottled Water in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Norway?
- Which are the leading brands in Bottled Water in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Bottled Water in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Norway - Category analysis
KEY DATA FINDINGS
Heatwaves, health trends and value buying shapes bottled water in Norway
Bottled water sales rise amid heatwaves and value-seeking consumer behaviour
Functional bottled water drives growth aligned with health and wellness trends
Bottled water sales are set to grow amid health, convenience and innovation trends
Sustainability is set to be a key as player focus on alternative packaging
Functional bottled water and flavoured bottled water benefit from health positioning and enhanced taste
Ringnes AS strengthens its leadership through innovation and strategic brand positioning
Vitamin Well accelerates growth through flavour innovation and strong brand momentum
Discounters consolidates its leadership in bottled water distribution amid economic pressures
Discounters gains momentum as consumers prioritise affordability and accessibility
Soft Drinks in Norway - Industry Overview
Health, innovation and value drive growth in soft drinks amid shifting consumer trends
KEY DATA FINDINGS
Growth for soft drinks is driven by health-conscious choices and functional appeal
Shifts in soft drinks are driven by health trends, weather and ongoing innovation
Inflation continues to impact consumer purchasing and promotional activity in soft drinks
Rising consumer demand for healthier and functional beverages is set to drive growth in soft drinks
Potential advertising restrictions could reshape soft drinks across the forecast period
Sustainable packaging and innovative designs are set to drive growth in soft drinks
Ringnes AS strengthens its leadership in soft drinks through a focus on sugar-free innovation
Lerum Fabrikker AS increases its share through innovation and sugar-free expansion
Discounters strengthens its lead as consumers appreciate a broad assortment and affordable prices
Growth for retail e-commerce is driven by demand for convenience and home delivery
Foodservice vs retail split
Fountain sales in Norway
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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