COMPETITIVE LANDSCAPE
Société des Stations Thermales et des Eaux Minérales enjoys a strong reputation
Société des Stations Thermales et des Eaux Minérales remained the leading company within bottled water in Tunisia in 2025. The company produces and markets its flagship brand, Safia, in the still mineral bottled water category, and also holds a dominant position in carbonated bottled water through its Garci brand.
Tijen resumes operations, boosting growth of Société Tunisienne d'Eaux Minérales
Société Tunisienne d'Eaux Minérales, meanwhile, was the most dynamic company in 2025. The company produces the Tijen brand, which experienced shortages and declining sales in 2023 and 2024 due to regulatory measures imposed by the Ministries of Health and Agriculture.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Tunisia?
- To what extent are health considerations impacting consumption of Bottled Water in Tunisia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Tunisia?
- Which are the leading brands in Bottled Water in Tunisia?
- What potential exists for multinational or domestic soft drinks companies to expand in Tunisia?
- How are products distributed in Bottled Water in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Tunisia - Category analysis
KEY DATA FINDINGS
Bottled water rebounds in 2025
Strong recovery following two years of decline
Dynamic still natural mineral bottled water
Poor quality of tap water will continue to drive demand for bottled water
Limited innovation expected
Legislative developments essential for future growth
Société des Stations Thermales et des Eaux Minérales enjoys a strong reputation
Tijen resumes operations, boosting growth of Société Tunisienne d'Eaux Minérales
Small local grocers remain the leading distribution channel
Discounter Aziza actively promotes bottled water
Soft Drinks in Tunisia - Industry Overview
Rebound of bottled water supports overall growth of soft drinks
KEY DATA FINDINGS
Players intensify promotional activity to drive demand
Coca-Cola boycott creates opportunities for local players
Entry of several imported brands in 2025
Continued strong demand for bottled water
Government involvement and legislative developments set to shape the market
La Société des Stations Thermales et des Eaux Minérales leads
Rouiba resumes operations in 2025
Small local grocers benefit from their extensive network
Discounter Aziza enjoys strong year-on-year growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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