PROSPECTS AND OPPORTUNITIES
Stagnation forecast as bottled water faces maturity and ongoing competition from other soft drinks categories
Over the forecast period, total volume sales of bottled water are set to grow only minimally, with an almost stagnant volume CAGR between 2024 and 2029. Increasing category maturity and saturation, growing competition from other soft drink categories such as RTD teas, juice drinks and sports drinks, the generally high quality of tap water in Switzerland, and environmental concerns among consumers will contribute to this slowing of growth.
Premiumisation will help maintain current value growth, albeit at a low level
Further premiumisation and specialisation, such as speciality waters with added vitamins, minerals and health benefits, as well as frequent new product launches, are set to benefit current value sales to some extent, albeit still at a very moderate level. Flavoured and functional waters will remain among the growth drivers – especially when aligned with evolving health and fitness goals.
Supermarkets’ private label lines will continue to represent the largest percentage of sales
Due to Swiss consumers being more conservative and traditional (habit persistent), major changes in the distribution channel landscape are unlikely to emerge in the years ahead. With supermarket chains Migros and Coop expected to collectively dominate grocery sales due to their widespread penetration, accessibility, wide variety of products and competitive prices, private label is likely to continue to represent the majority of sales of bottled water in Switzerland for the foreseeable future.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Switzerland?
- To what extent are health considerations impacting consumption of Bottled Water in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Switzerland?
- Which are the leading brands in Bottled Water in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in Bottled Water in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Switzerland - Category analysis
KEY DATA FINDINGS
Bottled water gets a boost in 2024, thanks to hot weather and health and wellness trend
Functional bottled water benefits from innovative product launches
Strong performance of private label allows Migros to retain the lead in 2024
Stagnation forecast as bottled water faces maturity and ongoing competition from other soft drinks categories
Premiumisation will help maintain current value growth, albeit at a low level
Supermarkets’ private label lines will continue to represent the largest percentage of sales
Soft Drinks in Switzerland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Switzerland
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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