COMPETITIVE LANDSCAPE
Vöslauer increases its lead in 2025 despite challenging conditions
Vöslauer Mineralwasser AG remains the leading company in bottled water in 2025. The company is the long-standing leader in carbonated natural mineral bottled water, still natural mineral bottled water and flavoured bottled water.
Producers of functional bottled water and private label among the winners in 2025
The most dynamic growth in terms of retail volume sales has been registered by companies specialising in the more dynamic functional bottled water category, such as Functional Foods Österreich GmbH and Ganic Natural Beverages GmbH. These players have found success by targeting health-conscious consumers who are looking for more health claims from their drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Austria?
- To what extent are health considerations impacting consumption of Bottled Water in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Austria?
- Which are the leading brands in Bottled Water in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in Bottled Water in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Austria - Category analysis
KEY DATA FINDINGS
New deposit scheme puts a dent in sales of bottled water
Trend Bottled water suffers from new, extended deposit regulations
Flavoured and functional bottled water the standout performers in 2025
Sales of bottled water set to rebound due to increasing health awareness
Long-term impact of new bottle deposit still difficult to assess
No breakthrough in sight for retail e-commerce in bottled water
Vöslauer increases its lead in 2025 despite challenging conditions
Producers of functional bottled water and private label among the winners in 2025
Supermarkets dominate sales of bottled water
Convenience is key as e-commerce, forecourt retailers and vending win share
Soft Drinks in Austria - Industry Overview
New bottle deposit regulation deals a short-term blow to sales of soft drinks
KEY DATA FINDINGS
Mixed performances seen across soft drinks but overall sales decline in 2025
New bottle deposit scheme has a big impact on the market
On-trade sales continue to recover thanks to improving consumer sentiment
Players likely to respond to deposit scheme with new packaging innovations
Tap water could pose a threat to sales of soft drinks
New product development likely to focus on healthier options
Coca-Cola retains the lead but loses share in 2025
Competition heats up with private label making further inroads
Supermarkets dominate thanks to the channel’s strong reach
Vending and e-commerce continue to win share but challenges remain
Fountain sales in Austria
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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