PROSPECTS AND OPPORTUNITIES
Health and wellness trend gives players growth opportunities
The evolving health trend in Austria is expected to drive sales of bottled water, with light/low calorie/low and no sugar alternatives gaining appeal in flavoured water over the forecast period. Consumers will be on the lookout for healthier alternatives to other soft drinks and so new developments in terms of flavour innovations will forge sales growth in volume and value terms.
Discounters and hypermarkets set to gain from price sensitivity
As in other soft drinks categories, bottled water is and will predominantly be purchased through supermarkets as consumers value the large brand and product selections, frequent promotions and access to newly launched and seasonal products. Being able to conveniently purchase bottled water and/or return empty bottles during their regular grocery shopping trips serves as an added benefit which is likely to support the supermarket channel in bottled water.
Private label growth could lead to aggressive pricing and promotional strategies
Rising sales via the discounter channel could also increase private label share in bottled water, in the forecast period. However, this trend is set to limit future value growth due to the overall reduction in average unit prices and increased price pressures.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Austria?
- To what extent are health considerations impacting consumption of Bottled Water in Austria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Austria?
- Which are the leading brands in Bottled Water in Austria?
- What potential exists for multinational or domestic soft drinks companies to expand in Austria?
- How are products distributed in Bottled Water in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Austria - Category analysis
KEY DATA FINDINGS
Muted volume growth in bottled water overall
Innovation in flavoured and functional bottled waters spurs growth
Competitive landscape intensifies in bottled water
Health and wellness trend gives players growth opportunities
Discounters and hypermarkets set to gain from price sensitivity
Private label growth could lead to aggressive pricing and promotional strategies
Soft Drinks in Austria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Austria
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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