PROSPECTS AND OPPORTUNITIES
Demand for clean, safe water will generate sustained growth
With the economic outlook for the Philippines looking brighter for the five years to 2029, the bottled water market still holds significant growth potential. Key players such as Asia Brewery, Coca-Cola Beverages Philippines, and Philippine Spring Water Resources have, thus far, primarily focused on modern retail channels.
Bottled water will win over consumer preferences in foodservice, despite availability of safe options
While foodservice establishments traditionally rely on bulk water providers, carbonated natural mineral water, still bottled water, and purified water are expected to see increasing sales in this channel over the forecast period. Despite the fact that many malls in the Philippines provide water that is treated and safe for consumption, many consumers will continue to prefer bottled water due to its perceived higher level of hygiene and quality control.
Further innovation expected in sparkling and functional waters
With the growing momentum of the health and wellness trend, the forecast period is expected to see both incumbent players and new entrants introducing innovative functional bottled water products. Consumers are increasingly looking for beverages that offer more than just hydration, but which also advertise health benefits such as enhanced immunity, stronger bones, or improved digestion.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Philippines?
- To what extent are health considerations impacting consumption of Bottled Water in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Philippines?
- Which are the leading brands in Bottled Water in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Bottled Water in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in the Philippines - Category analysis
KEY DATA FINDINGS
Popularity of bottled water expands beyond urban centres
Functional bottle water gains traction amid health and wellness trends
Philippine Spring Water Resources strengthens its market leadership
Demand for clean, safe water will generate sustained growth
Bottled water will win over consumer preferences in foodservice, despite availability of safe options
Further innovation expected in sparkling and functional waters
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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