COMPETITIVE LANDSCAPE
Coca-Cola benefits from expanding presence beyond carbonates
Coca-Cola Mexico is set to be the leading company in bottled water in 2025. The company has significantly diversified its portfolio outside carbonates with a leading position in bottled water on the back of the expansion of Ciel, and the continuous growth of Topo Chico in mineral water.
Coca-Cola backs brand with strong advertising and promotional activity
Coca-Cola Mexico is set to be amongst the most dynamic companies in bottled water in 2025. The company has maintained fierce competition against its rival, Danone Groupe, which competes with the strong presence of Bonafont in purified bottled water and Evian in premium mineral bottled water, and Levité in flavoured bottled water.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Mexico?
- To what extent are health considerations impacting consumption of Bottled Water in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Mexico?
- Which are the leading brands in Bottled Water in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Bottled Water in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Mexico - Category analysis
KEY DATA FINDINGS
Bottled water absorbing health conscious demand
Bottled water benefits from ban on the sale of sugary soft drinks in schools
Flavoured and carbonated bottled water seen as replacements for carbonates
Tightened regulations on sugary soft drinks will accelerate migration to healthier soft drink options
Innovation from other categories may have negative impact on bottled water
Private label is set to increase its share due to the expansion of retailers
Coca-Cola benefits from expanding presence beyond carbonates
Coca-Cola backs brand with strong advertising and promotional activity
Discounters and small local grocers lead
Neighbourhood stores remain important
Soft Drinks in Mexico - Industry Overview
Growing focus on health from consumers and government
KEY DATA FINDINGS
Challenging economic conditions and weather
Health and wellness a key influence
Political situation causing economic uncertainty
Health and wellness shaping purchasing patterns
Increasingly strict fiscal and regulatory environment
Coca-Cola builds on carbonates strength with a diversified portfolio
Pharmaceutical player tapping into opportunities in sports drinks
Small local grocers maintains lead despite share loss
Convenience retailers and supermarkets expanding
Foodservice vs retail split
Fountain sales in Mexico
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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