COMPETITIVE LANDSCAPE
Coca-Cola maintains its leadership over NZ Drinks due to strength of its overall portfolio
Coca-Cola Amatil (NZ) Ltd maintained its lead in bottled water in 2025, albeit with NZ Drinks Co Ltd hot on its heels. Meanwhile, NZ Drinks’ Pure NZ brand is in the overall brand lead in bottled water.
Aqa Lite continues to benefit from multiple strategies in sparkling flavoured bottled water
OnePure International Group Ltd showed the strongest company volume growth in 2025, albeit growing from a low base with its OnePure brand, thus supporting this trajectory.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in New Zealand?
- To what extent are health considerations impacting consumption of Bottled Water in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in New Zealand?
- Which are the leading brands in Bottled Water in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in Bottled Water in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in New Zealand - Category analysis
KEY DATA FINDINGS
Bottled water sees a return to low volume growth, reflecting stabilising demand
Bottled water sales led by sparkling flavour innovations and value-driven hydration
Functional and sparkling flavoured bottled water attract consumer attention, competing with sports drinks and carbonates
Bottled water sales set to rise over the forecast period, with functional and sparkling flavoured options remaining popular
Digital and technology adoption to underpin efficiency, sustainability and on-the-go occasions
Health and wellness trends will drive growth through functional upgrades and everyday hydration
Coca-Cola maintains its leadership over NZ Drinks due to strength of its overall portfolio
Aqa Lite continues to benefit from multiple strategies in sparkling flavoured bottled water
Supermarkets maintains strongest distribution channel lead
E-commerce continues to grow, supported by digitally enabled convenience and forecourt retail
Soft Drinks in New Zealand - Industry Overview
Volume sales see an uptick thanks to stabilising economic factors
KEY DATA FINDINGS
Health and wellness trends become the defining structural driver of soft drinks in New Zealand
Flavour innovation remains a critical driver of differentiation in soft drinks
Sustainability trends continue to rise across New Zealand’s soft drinks market
An ongoing positive performance driven by an improving economy and health-led trends
Future innovations will be backed by science-led claims
Distribution will become more strategic over the forecast period
Coca-Cola Amatil (NZ) Ltd maintains its overall company lead thanks to myriad strengths
Allpress Espresso benefits from translation café-style coffee into a RTD offer
Supermarkets maintains leading distribution channel place
Warehouse clubs and retail e-commerce continue to grow
Foodservice vs retail split
Fountain sales in New Zealand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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