COMPETITIVE LANDSCAPE
Kozuvchanka continues to have commanding lead
Local company Kozuvchanka continues to have a commanding lead, accounting for nearly one-third of volume sales. Its eponymous carbonated natural mineral bottled water brand Kozuvchanka is available widely and it has also expanded into other segments such as functional bottled water, with Kozuvchanka Wellness and Kozuvchanka Active.
Large influx of new companies
Croatian company Jamnica gains the most volume share in 2025, thanks to the strong performance of its renowned still bottled water brand Jana and the eponymous brand Jamnica, which competes in carbonated bottled water. The segment is also becoming more competitive and several smaller companies enter bottled water in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in North Macedonia?
- To what extent are health considerations impacting consumption of Bottled Water in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in North Macedonia?
- Which are the leading brands in Bottled Water in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in Bottled Water in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in North Macedonia - Category analysis
KEY DATA FINDINGS
Flavoured bottled water increasingly popular
Positive performance in 2025
Still flavoured bottled water gains most volume share
Similar dynamics over forecast period
Functional bottled water also register volume growth, with messaging also focusing on quality
Higher extraction charges leads to price rises
Kozuvchanka continues to have commanding lead
Large influx of new companies
Small local grocers continue to dominate
Volume sales sizeable through foodservice
Soft Drinks in North Macedonia - Industry Overview
A shift to heathier soft drinks
KEY DATA FINDINGS
Muted picture in 2025
Continuing price sensitivity
Health and wellness claims enter the mainstream
Muted outlook over forecast period
Opportunities to add value
Both winners and losers
Fruvita gains most volume share
Small local grocers continue to dominate distribution
Retail e-commerce gains most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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