COMPETITIVE LANDSCAPE
Suntory PepsiCo retains lead of consolidated competitive landscape
In 2025, Suntory PepsiCo Vietnam Beverage Co Ltd, with its major brand Aquafina, maintained its leading position in a highly consolidated competitive landscape, which also included major players La Vie JV Co and Coca-Cola Beverages Vietnam Co Ltd. Suntory PepsiCo's success is a result of substantial investments in production plants in key cities, which facilitates a broad and efficient distribution network.
Healthy positioning and consumer engagement drive strong growth of i-on Life
Hoang Minh Water JSC emerged as the most dynamic player in off-trade volume growth terms within bottled water in 2025, due to its popular brand, i-on Life. The company's success was driven by a strong focus on health positioning and high-touch consumer engagement, which kept the i-on Life brand highly visible throughout the year.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Vietnam?
- To what extent are health considerations impacting consumption of Bottled Water in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Vietnam?
- Which are the leading brands in Bottled Water in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in Bottled Water in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Vietnam - Category analysis
KEY DATA FINDINGS
Health, heat and tourism drive demand for bottled water
Health concerns and environmental factors support demand for bottled water
Still water drives off-trade demand, while carbonated options are popular on-trade
Strong future performance for bottled water, with on-trade set to be more dynamic
Direct-to-consumer and downstream logistics move to digital platforms
Sustainable lifestyle will continue to receive attention from both manufacturers and consumers
Suntory PepsiCo retains lead of consolidated competitive landscape
Healthy positioning and consumer engagement drive strong growth of i-on Life
Convenient locations support dominance of small local grocers
Convenience helps drive e-commerce share gain and growth in 2025
Soft Drinks in Vietnam - Industry Overview
Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
Resilience for soft drinks despite economic pressures
Multi-packs and larger bottles favoured for greater savings
Premium-positioned carbonated soft drink Cela focuses on functionality
Rising health concerns drive up sales of reduced sugar options
On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
Sustainability efforts to increasingly shape future development
Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
Masan Group benefits from partnership with major football club
Proximity to neighbourhoods drives popularity of small local grocers
Retail e-commerce makes further share gains in 2025
Foodservice vs retail split
Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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