PROSPECTS AND OPPORTUNITIES
Flat performance projected for bottled water over the forecast period
Conflicting trends are likely to shape the performance of bottled water in Italy over the forecast period. On one side, sales should benefit from more stable prices, reduced pressure on consumer purchasing power, and ongoing innovation.
Strongly carbonated bottled water seen to have further potential
Over the past two years (2023-2024) strongly carbonated bottled water outperformed both “naturally sparkling” bottled water and still bottled water. This was not only due to the price factor, but also to a different positioning and perception of the product.
Functional and flavoured bottled water set to be the key growth drivers
With consumers becoming increasingly healthy conscious it is likely that there will be a growing focus on products with functional ingredients. By this token, manufacturers are likely to continue supporting the development of functional bottled water, with a notable focus on relevant claims such as energy boosting and high protein.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Italy?
- To what extent are health considerations impacting consumption of Bottled Water in Italy?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Italy?
- Which are the leading brands in Bottled Water in Italy?
- What potential exists for multinational or domestic soft drinks companies to expand in Italy?
- How are products distributed in Bottled Water in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Italy - Category analysis
KEY DATA FINDINGS
Bottled water sees an improved performance as prices stabilise
Functional bottled water proving popular in 2024
Innovation seen in bottled water as players look for new ways to stand out from the competition
Flat performance projected for bottled water over the forecast period
Strongly carbonated bottled water seen to have further potential
Functional and flavoured bottled water set to be the key growth drivers
Soft Drinks in Italy - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Italy
Trends
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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