PROSPECTS AND OPPORTUNITIES
Health attributes will shape product innovation across the next five years
Health and wellness will continue to be central trends in the Finnish soft drinks landscape across the forecast period. As such, there will be a growing focus on functional drinks offering refreshments and added benefits.
Domestic origin remains a key selling point across the forecast period
Across the forecast period, the domestic trend will continue to be a strong force in Finland. Consumers will value local products for their trustworthiness and the opportunity to support domestic industries and employment.
Brands respond to climate change by highlighting sustainable actions
Sustainability continues to be in focus as consumer concerns surrounding climate change continue to rise. For example, the domestic Villi brand points out that its waters are packaged entirely in recycled plastic bottles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Finland?
- To what extent are health considerations impacting consumption of Bottled Water in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Finland?
- Which are the leading brands in Bottled Water in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in Bottled Water in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Finland - Category analysis
KEY DATA FINDINGS
Higher prices challenge retail volume sales in bottled water
Innovations focus on low sugar and convenience to drive sales in bottled water
Bold flavours and natural ingredients aid sales in bottled water
Health attributes will shape product innovation across the next five years
Domestic origin remains a key selling point across the forecast period
Brands respond to climate change by highlighting sustainable actions
Soft Drinks in Finland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Finland
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!