PROSPECTS AND OPPORTUNITIES
Bright outlook for bottled water amid health and new product development trends
Bottled water in Bulgaria is projected to continue to post strong off- and on-trade volume and value (constant 2024 prices) growth in the forecast period. Health considerations and a diversified portfolio are set to help the category eat into the off-trade volume shares of carbonates, sports drinks and energy drinks.
Bulk purchase trend augurs well for retail e-commerce
Retail e-commerce is projected to gain ground in bottled water, as Bulgarian consumers continue to develop the habit of purchasing groceries online. Moreover, home delivery is becoming increasingly attractive, as bottled water purchases are often bulky and difficult to carry or transport, especially for households without a car.
Research and development investments to stand out from the crowd
The competitive landscape is expected to become more saturated, with players facing with growing competition. Furthermore, consumers are predicted to be more demanding regarding product composition, sourcing, sustainability and innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Bulgaria?
- To what extent are health considerations impacting consumption of Bottled Water in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Bulgaria?
- Which are the leading brands in Bottled Water in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in Bottled Water in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Bulgaria - Category analysis
KEY DATA FINDINGS
Carbonated bottled water gains momentum from health positioning and marketing support
New pack sizes to meet consumers’ needs and preferences
Rich domestic offer in spring bottled water
Bright outlook for bottled water amid health and new product development trends
Bulk purchase trend augurs well for retail e-commerce
Research and development investments to stand out from the crowd
Soft Drinks in Bulgaria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Bulgaria
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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