COMPETITIVE LANDSCAPE
Mount Franklin benefits from extensive distribution and sustainability credentials
In 2025, Coca-Cola Europacific Partners’ Mount Franklin brand is set to maintain its leadership in Australia’s bottled water category. Mount Franklin has continued to deliver across both still and sparkling formats, reinforcing its broad appeal and market presence, building on its reputation as one of Australia’s premier bottled water products.
Private label leveraging value-driven strategies to find success in the market
Private label is an important segment in Australia’s bottled water market, with ongoing demand supported by rising demand for flavoured options amongst value-conscious consumers. As shoppers have increasingly sought affordable beverages that still offer taste and health appeal, supermarket chains have responded with expanded offerings that blend functionality with competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Australia?
- To what extent are health considerations impacting consumption of Bottled Water in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Australia?
- Which are the leading brands in Bottled Water in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Bottled Water in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Australia - Category analysis
KEY DATA FINDINGS
Bottled water benefiting from health and wellness trend
Bottled water remains an essential component of daily hydration
Strong performance from products with functional benefits
Steady growth forecast for bottled water as category reinforces importance as the go-to hydration beverage
Environmental sustainability key in building goodwill amongst consumers and setting industry standards
Bottled water perfectly poised to be beneficiary of growing demand for functional beverages
Mount Franklin benefits from extensive distribution and sustainability credentials
Private label leveraging value-driven strategies to find success in the market
Supermarkets remains main channel
Retailers start tapping into e-commerce for staple products
Soft Drinks in Australia - Industry Overview
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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