COMPETITIVE LANDSCAPE
The shares of international brands fall, while local players drive growth
Sirma Grup Içecek San ve Tic AS remained the leading company in bottled water in 2025, although it experienced a slight decline in share over the year. The company’s flagship brand, Sirma, is available across carbonated, flavoured, functional, and still natural mineral bottled water.
Avoya’s health-focused positioning and strategic distribution drive growth in bottled water
The local Gürok Group was the most dynamic performer in bottled water in 2025, driven by the success of its Avoya brand, which entered in 2024. Avoya focuses primarily on flavoured bottled water while also offering carbonated variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Turkey?
- To what extent are health considerations impacting consumption of Bottled Water in Turkey?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Turkey?
- Which are the leading brands in Bottled Water in Turkey?
- What potential exists for multinational or domestic soft drinks companies to expand in Turkey?
- How are products distributed in Bottled Water in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Turkey - Category analysis
KEY DATA FINDINGS
Growth for bottled water is fuelled by health trends and innovation in 2025
Health-conscious consumers drive growth for bottled water in Turkey in 2025
Competitive pricing and health-focused positioning drive growth in carbonated bottled water
Rising health awareness is expected to stimulate growth for bottled water
Bottled water sales are projected to benefit from ongoing investments in packaging and innovative designs
The health and wellness trend is expected to remain a key growth driver for bottled water
The shares of international brands fall, while local players drive growth
Avoya’s health-focused positioning and strategic distribution drive growth in bottled water
Discounters maintains the highest distribution share in bottled water
Retail e-commerce and supermarkets drive accessibility through convenience and expanded assortment
Soft Drinks in Turkey - Industry Overview
Health, innovation and the rise of private label shapes the performance of soft drinks in Turkey
KEY DATA FINDINGS
Bottled water and RTD beverages drive off-trade volume growth for soft drinks in Turkey
Rising demand for healthier, functional options shapes soft drinks in 2025
Some consumers migrate away from multinational players, boosting the performance of local brands
Healthy, innovative and premium options are set to support growth over the forecast period
The rise of health-conscious lifestyles is set to shape product innovation in soft drinks
International brands should regain strength as boycotts start to decline
Coca-Cola Içecek faces challenges yet retains its leadership in 2025
Beypazari and local players lead volume growth in soft drinks in Turkey
Supermarkets strengthen its lead as a key soft drinks distribution channel in 2025
Retail e-commerce emerges as the fastest-growing distribution channel in 2025
Off-trade leads soft drinks sales while on-trade gains momentum
Fountain sales in Turkey
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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