COMPETITIVE LANDSCAPE
Leading player constantly refreshes portfolio
Zywiec Zdrój (Danone Group) remains the largest bottled water producer in Poland. The company continually refreshes its portfolio.
Hoop Polska tapping into growing demand for functional bottled water
Hoop Polska Sp zoo is set to be the most dynamic player in bottled water in 2025. The company is experiencing robust growth driven by its focus on functional bottled water products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Poland?
- To what extent are health considerations impacting consumption of Bottled Water in Poland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Poland?
- Which are the leading brands in Bottled Water in Poland?
- What potential exists for multinational or domestic soft drinks companies to expand in Poland?
- How are products distributed in Bottled Water in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Poland - Category analysis
KEY DATA FINDINGS
Health and wellness trend boosts sales of bottled water
Bottled water appealing to health-conscious consumers
Functional bottled water leading growth
Further health-driven growth
Focus on sustainable packaging
Ongoing expansion of functional bottled water, but competition from sports drinks growing
Leading player constantly refreshes portfolio
Hoop Polska tapping into growing demand for functional bottled water
Discounters reinforces leading position through outlet expansion
Competitive pricing and private label resonate with consumers in challenging economic conditions
Soft Drinks in Poland - Industry Overview
Soft drinks consumption continues to evolve
KEY DATA FINDINGS
Changes in legislation continue to affect market development
Health, price increases and legislation
Demand for convenience and new entrants to contribute to growth
More mature categories to look to health and wellness
Ongoing impact of legislative developments
Zywiec Zdroj Sp zoo leads
Forever Young Kombucha growing fast, while private label attracts price-sensitive consumers
Convenience stores taps into demand for convenience and on-the-go consumption
Discounters and e-commerce expanding
Foodservice vs retail split
Fountain sales in Poland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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