COMPETITIVE LANDSCAPE
Spadel remains dominant in bottled water
Spadel is the clear leader in bottled water and the company is set to retain a dominant position in the category in 2025 despite a loss in volume share. Challengers such as United Soft Drinks and Vrumona follow at some distance and none of the major water brands can seriously challenge the leading position of the Spa brand.
Vitamin Well sees further dynamic growth
In 2025, D-Drinks is expected to be by far the most dynamic company in bottled water as its Vitamin Well brand records very strong growth once again. The success of the Vitamin Well brand is the perfect illustration of the momentum of functional beverages in general.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Netherlands?
- To what extent are health considerations impacting consumption of Bottled Water in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Netherlands?
- Which are the leading brands in Bottled Water in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in Bottled Water in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in the Netherlands - Category analysis
KEY DATA FINDINGS
Health-driven growth, but alternatives provide notable competition
Warm summer weather boosts sales
Functional bottled water spurs growth
Changes in consumer habits will boost performance of bottled water
Systems for home carbonation will become an even more popular alternative to bottled water
Consumers will demand more transparency
Spadel remains dominant in bottled water
Vitamin Well sees further dynamic growth
Supermarkets dominates in bottled water
Retail e-commerce appeals to heavy users, but faces competition
Soft Drinks in the Netherlands - Industry Overview
Soft drinks seeing an upturn
KEY DATA FINDINGS
Weather conditions boost demand, but price rises constrain growth
Shift towards healthier products and marketing tie-ins
Manufacturers need to focus on value
Health and wellness to remain key
Red Bull challenging Coca-Cola for top spot
Coca-Cola holds presence across soft drinks
Smaller local companies benefit from clean, modern design and transparency
Supermarkets dominates distribution of soft drinks
Retail e-commerce proving popular amongst large, busy households
Foodservice vs retail split
Fountain sales in the Netherlands
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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