PROSPECTS AND OPPORTUNITIES
A rebound in the Argentine economy positively impacts purified bottled water
Following a decline in total volume sales across 2024, a rebound is expected through the forecast period, driven by a recovery in the real wage, a fall in the unemployment rate, and a decrease in inflation rates, though still high. As such, price-sensitive consumers will continue to seek value for money and lower-priced options.
Flavoured water challenges volume sales of carbonates and powder concentrates
Flavoured bottled water sales will gain ground over the forecast period, driven by the growing perception that it is a healthier alternative to carbonates and powdered concentrates. From 2020-2022, total volume sales had increased, with value-priced offerings particularly appealing to middle- and low-income consumers.
Front labelling laws positively impact the demand for bottled water
The Front Food Labelling Law 27.642, approved in October 2021 and enforced in September 2022, mandates that processed food and beverage companies display clear information on the front of packaging regarding fat, sodium, and sugar levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Argentina?
- To what extent are health considerations impacting consumption of Bottled Water in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Argentina?
- Which are the leading brands in Bottled Water in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Bottled Water in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Argentina - Category analysis
KEY DATA FINDINGS
Bottled water consumption records a steep decline as consumers opt for tap water
Flavoured bottled water competes against powder concentrates
Coca-Cola intensifies diversification strategy with bottled water variants
A rebound in the Argentine economy positively impacts purified bottled water
Flavoured water challenges volume sales of carbonates and powder concentrates
Front labelling laws positively impact the demand for bottled water
Soft Drinks in Argentina - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Argentina
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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