COMPETITIVE LANDSCAPE
IVESS leads with low margins, high sales and home delivery bottled water
In the competitive landscape of bottled water, IVESS, the flagship brand of El Jumillano SA, maintained its leading position, underpinned by an extensive production and distribution infrastructure. The company operates 42 factories, adeptly producing and packaging soda siphons, bottled water, and bulk water options.
Discounter Dia benefits from competitive pricing of its private label range
In 2025, Dia Argentina SA, the undisputed leader in discounters with a network exceeding 900 stores, emerged as the most dynamic player within the bottled water competitive landscape. Capitalising on its extensive reach and a prevailing consumer focus on value, the retailer significantly expanded its share through its private label line, Dia %, particularly within flavoured bottled water.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Argentina?
- To what extent are health considerations impacting consumption of Bottled Water in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Argentina?
- Which are the leading brands in Bottled Water in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Bottled Water in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Argentina - Category analysis
KEY DATA FINDINGS
Navigating inflation: Bottled water in Argentina finds new growth drivers
Bottled water sales show moderate rebound
Strong performance by functional bottled water driven by health trend
Solid future growth for bottled water driven by natural healthy perception
Flavoured bottled water to offer greater competition to carbonates and concentrates
Front labelling laws likely to further support sales of bottled water
IVESS leads with low margins, high sales and home delivery bottled water
Discounter Dia benefits from competitive pricing of its private label range
Supermarkets leads distribution, gaining share from small local grocers
E-commerce supported by online platforms of retailers and brands’ DTC options
Soft Drinks in Argentina - Industry Overview
Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
Partial rebound for soft drinks amidst ongoing challenges
2025 characterised by price-sensitivity and rising health trends
Positive outlook as improving local economy drives consumers’ purchasing decisions
Healthier lifestyles to influence new product development
Climate change to remain an influential factor in availability of ingredients
Coca-Cola Argentina SA retains convincing leadership of soft drinks
Local player pursues aggressive expansion plan
Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
E-commerce continues to make gains with convenience of home delivery
Foodservice vs retail split
Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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