PROSPECTS AND OPPORTUNITIES
Economic diversification will support further growth in bottled water sales
Economic diversification is also playing a crucial role by fostering the development of resorts, entertainment complexes, and cultural sites, while the Kingdom's rich cultural heritage and historical landmarks are gaining recognition. Furthermore, The Pilgrim Experience Program’s (PEP) target of hosting 15 million international Umrah pilgrims annually by 2025 and 30 million Umrah pilgrims by 2030 whereas the country has set a target of 150 million tourists by 2030 as per vision 2030.
Water companies will look to go public
As part of Vision 2030, the Saudi government is working to reduce the country’s dependence on oil revenues and shift towards a more diverse economy. This strategy is encouraging businesses across various sectors to expand and innovate.
Consumers will continue to favour bottled water over other beverages
The implementation of a 50% sugar tax on sugary soft drinks earlier in the review period has significantly raised health awareness among consumers, with bottled water emerging as a key beneficiary of this trend. As the focus on healthier and more active lifestyles continues to grow, it is expected that consumers will increasingly opt for healthier beverages, with bottled water standing out as a natural, healthy, and cost-effective alternative to sugary soft drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Saudi Arabia?
- To what extent are health considerations impacting consumption of Bottled Water in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Saudi Arabia?
- Which are the leading brands in Bottled Water in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Bottled Water in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Strong demand for bottle water, driven by hot climate and growing awareness of importance of adequate hydration
Nova continues to hold the leading position
Bottled water companies continue to focus on direct-to-consumer channels
Economic diversification will support further growth in bottled water sales
Water companies will look to go public
Consumers will continue to favour bottled water over other beverages
Soft Drinks in Saudi Arabia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Saudi Arabia
Trends
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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