PROSPECTS AND OPPORTUNITIES
Bottled water could suffer from trading down but format remains key for brands
The cost-of-living crisis has had a significant impact on consumer behaviour in the UK. Purchasing power has decreased and consumers seek cheaper and more affordable alternatives in their day-to-day expenses.
Brands to increasingly hit sustainability targets to meet consumer demand
The use of PET bottles as packaging for bottled water in the UK is expected to decline, as consumers shift towards more sustainable options, and more eco-friendly brands. The demand for aluminium packaging is growing and water brands are gradually shifting.
Functional bottled water set to grow as consumers focus on specific benefits
Over the forecast period, there is likely to be growing demand for beverages with additional vitamins, minerals and other functional benefits, in line with the health and wellness trend. This is also expected to be reflected in bottled water.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in United Kingdom?
- To what extent are health considerations impacting consumption of Bottled Water in United Kingdom?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in United Kingdom?
- Which are the leading brands in Bottled Water in United Kingdom?
- What potential exists for multinational or domestic soft drinks companies to expand in United Kingdom?
- How are products distributed in Bottled Water in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in the United Kingdom - Category analysis
KEY DATA FINDINGS
Bottled water experiences current value growth but demand further declines
Flavoured bottled water records most dynamic value growth
Following success of Prime Energy, Generation Z chooses Liquid Death
Bottled water could suffer from trading down but format remains key for brands
Brands to increasingly hit sustainability targets to meet consumer demand
Functional bottled water set to grow as consumers focus on specific benefits
Soft Drinks in the United Kingdom - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the United Kingdom
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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