COMPETITIVE LANDSCAPE
Competition being driven by innovation and sustainability
The retail bottled water market in Singapore in 2025 is characterised by significant competition, with it being primarily dominated by major players such as Danone Asia, F&N Foods, and Coca-Cola Singapore. Danone has maintained its leadership in the premium bottled water segment with brands like Evian and Volvic.
BE WTR expected to disrupt the market with its reusable bottles
Among the new entrants, BE WTR is a local premium brand that is focusing on sustainability by offering reusable glass bottles for both still and carbonated bottled water. Its closed-loop bottling process positions it to disrupt the high-end segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Singapore?
- To what extent are health considerations impacting consumption of Bottled Water in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Singapore?
- Which are the leading brands in Bottled Water in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Bottled Water in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Singapore - Category analysis
KEY DATA FINDINGS
Bottled water sales rising thanks to booming health and wellness trend
Health consciousness and convenience drive sales of bottled water
Younger consumers looking for modern, innovative and sustainable products
Forecast growth reflects evolving consumer preferences and a focus on sustainability
BE WTR redefining bottled water through sustainability, innovation, and luxury
Innovations reflect a growing commitment to environmental stewardship
Competition being driven by innovation and sustainability
BE WTR expected to disrupt the market with its reusable bottles
Supermarkets and hypermarkets remain on top thanks to their broad offering
Convenience stores meet the need for on-the-go hydration while D2C sales show promise
Soft Drinks in Singapore - Industry Overview
Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
Consumers looking for healthier options
Soft drinks continues to benefit from a strong focus on innovation
Sales set to grow fuelled by evolving consumer preferences and new innovations
Consumers expected to lean towards healthier options
Convenience and sustainability concerns likely to inform packaging choices
Coca-Cola cements its lead with strong portfolio of brands and products
F&N Foods and Pokka Corp continue to invest in innovative and healthier options
Supermarkets retain a key role in the distribution of soft drinks
Retail vs foodservice split
Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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