COMPETITIVE LANDSCAPE
BlueTriton Brands offers a strong, diverse portfolio to lead the category
Primo Brands Corp is the GBO of the leading player in bottled water in the US, BlueTriton Brands. A mega-merger between BlueTriton Brands and Primo Water occurred in late 2024.
Mixed bag for The Coca-Cola Co in bottled water
The Coca-Cola Co’s performance, as NBO and GBO, in bottled water in the US has been a mixed bag, as mid-priced bottled water options weathered larger bifurcation patterns in consumer purchasing. The Dasani brand, which heads the company’s bottled water portfolio, has lost out over the review period in favour of more affordable or premium still bottled water offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in USA?
- To what extent are health considerations impacting consumption of Bottled Water in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in USA?
- Which are the leading brands in Bottled Water in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Bottled Water in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in the US - Category analysis
KEY DATA FINDINGS
On-trade channel pushes the category into positive total volume sales waters
Functional bottled water continues to develop as a category
Novelty, hydration, taste and healthier alternative energies spring from flavoured bottled water
Three pillars to success
Breakthroughs in formulae to spur functional beverages
GLP-1 adoption to gain momentum
BlueTriton Brands offers a strong, diverse portfolio to lead the category
Mixed bag for The Coca-Cola Co in bottled water
Commodity status of bottled water favours brick-and-mortar retailers
Shifts within e-commerce retailing of bottled water
Soft Drinks in the US - Industry Overview
Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development
Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks
The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition
Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks
Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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