PROSPECTS AND OPPORTUNITIES
New products expected in the niche of super premium bottled water
Bottled water in the US is expected to maintain its trend of low off-trade volume growth and stronger off-trade current value growth in the forecast period. Bottled water has been witnessing a marked shift towards premiumisation, and this is set to continue, as consumers increasingly favour higher-tier options alongside their rising perceptions of value.
Bottled water is evolving towards more sustainable packaging solutions
In the US, the packaging landscape for bottled water is predominantly characterised by the utilisation of PET (polyethylene terephthalate) bottles, particularly for still bottled water. Meanwhile, sparkling flavoured bottled water is typically packaged in metal beverage cans, while premium carbonated natural mineral bottled water and spring bottled water are often found in glass bottles.
Shift towards healthier, flavourful alternatives
The growing consumer demand for healthier beverages is set to catalyse continued growth within bottled water in the US in the forecast period, with functional bottled water, and sparkling flavoured bottled water, as well as other niche variants, expected to perform particularly well. Increasingly, consumers are opting for flavoured bottled water as a viable substitute for sugary carbonates and juice, due to its lower calorie profile and the perceived health benefits associated with hydration and flavour enhancement.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in USA?
- To what extent are health considerations impacting consumption of Bottled Water in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in USA?
- Which are the leading brands in Bottled Water in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in Bottled Water in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in the US - Category analysis
KEY DATA FINDINGS
Emerging trends in sparkling flavoured bottled water drive its growth
Innovation continues to drive growth
Economy brands close the price gap, affecting the competitive landscape
New products expected in the niche of super premium bottled water
Bottled water is evolving towards more sustainable packaging solutions
Shift towards healthier, flavourful alternatives
Soft Drinks in the US - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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