PROSPECTS AND OPPORTUNITIES
Health awareness will continue to drive growth of bottled water over the forecast period
Sales of bottled water are expected to continue to rise in India in the forecast period, with increases anticipated off-trade and on-trade, in both volume and current value terms, across all categories. This is mainly because health and hygiene remain essential in consumers’ priorities.
Players in still bottled water unable to make pricing adjustments due to regional and counterfeit products
For players in still bottled water, it is difficult to periodically adjust their product prices to reflect inflationary pressure, as water is seen as a commodity, and there is hardly any differentiation within the category. In addition, regional bottled water players compete on price, so if the leading brands increase their prices, they risk losing sales.
State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes
In India, government bodies are increasingly aware of the harmful effects of single-use plastics on the environment. At the start of 2025, the Kerela State Government, through a High Court order, is considering banning the sale and use of plastic bottles in hill stations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in India?
- To what extent are health considerations impacting consumption of Bottled Water in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in India?
- Which are the leading brands in Bottled Water in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Bottled Water in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in India - Category analysis
KEY DATA FINDINGS
Bottled water sees growth amidst water scarcity and health concerns, but not without its own set of challenges
Quick commerce model benefits bottled water across urban centres in India
Companies come up with sustainable packaging solutions to tackle the plastic problem
Health awareness will continue to drive growth of bottled water over the forecast period
Players in still bottled water unable to make pricing adjustments due to regional and counterfeit products
State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes
Soft Drinks in India - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in India
Trends
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!