COMPETITIVE LANDSCAPE
Aqua D'Or Mineral Water remains the clear leader with a wide offer
Aqua D'Or Mineral Water (Aqua d'Or brand) is projected to remain the clear leading player in off-trade volume and value sales over 2025. The company’s lead is supported by a presence in all important bottled water categories.
Competitive prices support fast growth for local flavoured bottled water player
Harboes Bryggeri (Harboe brand) is projected to be the most dynamic company in bottled water over 2025, in terms of off-trade volume and value sales growth terms. Harboe enjoyed dynamic growth in retail sales through a strong performance in sparkling flavoured bottled water, underpinned by very competitive pricing and benefiting from more interest in flavoured bottled water and local brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Denmark?
- To what extent are health considerations impacting consumption of Bottled Water in Denmark?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Denmark?
- Which are the leading brands in Bottled Water in Denmark?
- What potential exists for multinational or domestic soft drinks companies to expand in Denmark?
- How are products distributed in Bottled Water in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Denmark - Category analysis
KEY DATA FINDINGS
Slower, but still good volume growth trajectory
Still bottled water retains off- and on-trade preference
Growing array helps to push awareness and acceptance of functional bottled water
Steadily rising demand for bottled water
Promising growth opportunities within flavoured bottled water
Sustainability continues to emerge as a key success factor
Aqua D'Or Mineral Water remains the clear leader with a wide offer
Competitive prices support fast growth for local flavoured bottled water player
Large modern grocery retailers dominate through convenient shopping and competitively-priced assortments
Convenience drives purchases via e-commerce
Soft Drinks in Denmark - Industry Overview
Healthier and better quality preference favours off-trade value over volume growth
KEY DATA FINDINGS
Health and wellness is reshaping soft drinks
Mixed bag for new entries
Price promotions and special deals win over consumers
Shift away from sugary products to continue
Health-orientated soft drinks to drive growth
Players to shape new launches to exploit health and wellness demand
Royal Unibrew retains leadership but Carlsberg remains a close challenger
Local brands gain ground in a tougher environment for US counterparts
Wide, competitively-priced assortments lure soft drinks consumers
More stable retail-foodservice split
Fountain sales in Denmark
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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